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Media

VideoMining Appoints Umesh Sharma as Chief AI Officer to Accelerate Next Generation of AI-Powered Behavioral Shopper Intelligence

Veteran AI, machine learning, computer vision and security leader joins VideoMining to transform more than 16 years of behavioral retail data into new AI-powered products and decision tools for retailers and CPG manufact...

Media

VideoMining Appoints Richard Poye as Head of Retail Strategy and Engagement

Media

VideoMining Launches Behavior Scout™: A Rapid In-Store Testing & Shopper Research Program Powered by AI-Driven Behavioral Analytics

Media

VideoMining Appoints Umesh Sharma as Chief AI Officer to Accelerate Next Generation of AI-Powered Behavioral Shopper Intelligence

Veteran AI, machine learning, computer vision and security leader joins VideoMining to transform more than 16 years of behavioral retail data into new AI-p...

Media

VideoMining Appoints Richard Poye as Head of Retail Strategy and Engagement

Retail industry veteran joins VideoMining to help retailers turn in-store blind spots into growth opportunities using behavioral shopper insights

Media

VideoMining Launches Behavior Scout™: A Rapid In-Store Testing & Shopper Research Program Powered by AI-Driven Behavioral Analytics

New shopper research program accelerates in-store testing, enabling CPG manufacturers and retailers to rapidly diagnose shopper friction, quantify growth o...

Media

VideoMining Announces BehaviorSync™ Platform for Synchronizing Multiple Data Sources to Decode Shopper Behavior

New analytics platform leverages AI and behavioral science to harmonize observed in-store behavior, scanned purchase data, and reported consumer insights i...

Retail Innovation

VideoMining Launches Behavior Hub™ Program: Transforming Stores into AI-Powered Insight Engines

New Program Empowers Retailers to Unlock Behavioral Shopper Insights, Drive Innovation, and Boost Store Performance

VideoMining's Retail Partner Program Boosts Shopper Insights

Category Management

Behavior Labs by VideoMining

Introducing a new approach to in-store analytics, offering retailers unprecedented visibility to their shopper behavior insights with a strategic partnersh...

Category Management

VideoMining Completes Grocery Front End MegaStudy

Behavioral data reveals a transforming checkout process & shopper engagement with a variety of merchandising State College, Pa., April 19, 2023 – Video...

Brand Marketing

VideoMining Welcomes Alicia Cleary to Executive Team

State College, Pa., March 28, 2023 – VideoMining LLC, the leader of in-store behavior analytics for CPG retailers and suppliers, is pleased to announce the...

Category Management

Patent for Optimizing In-Store Display Location Awarded to VideoMining

New patent strengthens VideoMining’s already powerful patent portfolio for in-store behavior analytics using computer vision and artificial intelligence St...

Media

VideoMining introduces VM Express, a platform for rapid in-store testing and shopper research

State College, Pa., September 21, 2021 – VideoMining, the leader of in-store behavior analytics for CPG retail, announced the release of a new platform cal...

Media

Snacks In-Store Leakage study to analyze cross-category shopping trends across the store

Landmark study to leverage behavior data from 3 billion+ Grocery and C-Store trips State College, PA, March 9, 2021 - VideoMining (VM), the leader of in-st...

Media

Beyond Beer Path-to-Purchase Study by VideoMining Designed to Re-imagine Alcoholic Beverage Retailing

Data from 3 billion Grocery and C-Store shopper trips analyzed for landmark study State College, PA, January 27, 2021 - VideoMining Corporation, the leader...

Media

VideoMining Launches VM Nugget – Free bite-size data and insights for CPG Retail

VM Nugget - Free bite-size data and insights from its monthly analysis of 100+ million shopping trips

Media

Physical Retail is Still Alive – VideoMining’s New Website Brings Focus to “In-store” Shopper Analytics

State College, PA, November 4, 2020- Pennsylvania-based “in-store” analytics firm, VideoMining Corporation (VM), unveiled its completely redesigned website...

Media

Shopper Insights Tracker from VideoMining to help industry respond to changing in-store behavior in Grocery & C-Store channels

State College, Pa., March 31, 2020- VideoMining Corporation, the leader of in-store behavior analytics for CPG retail, announces the release of a new ongoi...

Media

Yearlong Grocery Trip Tracker Provides Granular, Brand-Level Insights with Micro-Segmentation

VideoMining Corporation, the leader of in-store behavior analytics for CPG retail, announces the release of the new Yearlong Grocery Trip Tracker, which in...

Media

400 Million Grocery Store Trips Analyzed in Expanded, Yearlong MegaStudy Released by VideoMining

State College, Pa., November 12, 2019 — VideoMining Corporation, the leader of in-store behavior analytics for CPG retail, announced the expansion of the i...

Media

Hispanic and Millennial Shopper Behavior Deep Dives from VideoMining Help C-Store Industry Better Serve Growing Shopper Segments

State College, Pa., October 1, 2019 — VideoMining Corporation, the leader of in-store behavior analytics for CPG retail, announced the release of two new s...

Case Studies

Convenience Store Design: A Client Success Story

sing VideoMining's advanced in-store observational research, a leading convenience store operator developed a robust, evidence-led understanding of shopper...

Case Studies

How Retailers Can Increase Pump-to-Store Conversions This Labor Day

Leading U.S. convenience store retailers often seek to better understand fuel buyer behaviors to identify tactics to drive incremental in-store sales from ...

Case Studies

A Grocery Retailer’s Display Audit

In this Case Study, we share a successful project with a leading national grocery chain who wanted to look holistically at secondary displays across the to...

Case Studies

Red Bull

Discover how Red Bull has leveraged Behavior Lab™️ programs to identify implications of cold versus warm product placement, along with implications at the ...

Case Studies

Mondelēz International

Discover how Mondelēz leverages VideoMining’s Behavior Labs™️ to perform analytical deep dives into shopper behaviors and identify best practices to improv...

Case Studies

The Hershey Company

Discover how Hershey leverages VideoMining’s Behavior Labs to uncover winning channel-specific insights and unlock empirical evidence on need states during...

Case Studies

PepsiCo

PepsiCo partnered with VideoMining to perform a multi-channel analysis of carbonated soft drink (CSD) shoppers, the nuanced specifics that mark a CSD shopp...

Whitepaper

The Category Management Guide to Shopper Science

This white paper explores how to integrate behavioral science into the category management (CatMan) process, offering innovative strategies to enhance deci...

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Whitepaper

Cold Vault Shopper-to-Buyer Conversion Rates Indicate Massive Opportunity

In the fast-paced world of retail, understanding shopper behavior is crucial for driving growth and enhancing the customer experience. At VideoMining, our ...

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Whitepaper

The Retail Guide to Artificial Intelligence

Introducing the essential guide to AI technology for retail marketers. Here you’ll find your compass to navigate the transformative, but often elusive, pow...

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Whitepaper

Path to Purchase: Fact-Based Funnels

VideoMining introduces metrics that matter for accurately quantifying in-store shoppability and uncovering a more complete big-picture funnel approach to c...

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Whitepaper

Measuring Brand Strength at the Shelf

Unlock the missing piece of the brand health equation through behavioral data and retail analytics. In this free White Paper, you’ll discover VideoMining’s...

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Whitepaper

Defining and Measuring Shoppability

How do you build more shoppable in-store experiences? It starts by bridging the gap between the shopper experience and marketers’ visibility to those influ...

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Whitepaper

The Grocery Display Playbook

Discover how industry leaders are using behavioral insights to test and learn their way to winning display strategies in grocery. This free White Paper by ...

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Behavioral audit of a retail store floor plan before a redesign

Nuggets

Before You Redesign, Diagnose | Store Redesign Process

Before any store redesign process begins, the highest-value step isn't a new layout — it's a behavioral diagnosis of the one you already have. Here's what ...

Shopper Experience

The C-Store Shoppability Gap | VideoMining

The convenience channel has a real shoppability problem—and it is limiting in-store conversion. To fully understand what this means, you have to take a wal...

Nuggets

A Conversation with Umesh Sharma, VideoMining's First Chief AI Officer

VideoMining has appointed Umesh Sharma as its first Chief AI Officer, continuing a commitment to AI that goes back to the company's founding. As VideoMinin...

Category Management

Category Management Has a Behavioral Blind Spot — Here’s How to Close It

Category management might be the most data-rich function in retail, and it still can't answer its most basic question: what actually happened in the store,...

Nuggets

Trip Missions & In-Store Merchandising | VideoMining

At VideoMining, we talk a lot about trip missions—the why behind a shopper’s visit to the store; the “must win” battle in the mind of the shopper. Whether ...

Shopper Marketing

Display Engagement Metrics for Shopper Marketing | VideoMining

Make In-Store Displays Earn Their Keep with the Metrics That Matter

Shopper Marketing

Smarter Secondary Displays | VideoMining

During a promotional period, secondary displays can account for up to 70% of your sales.

How CPG Brands Can Become the Trusted Category Advisor Every Retailer Wants

Category Management

Category Management Insights for CPG Brands | VideoMining

The best retailer collaborations aren’t transactional. They’re built on a foundation of trust — and that trust is earned when a CPG brand consistently show...

Nuggets

Faster In-Store Shopper Research | VideoMining

A Fast Start Guide to In-Store Shopper Research with Behavior Scout™

Category Management

5 Friction Points Hurting Your Category Performance

Discover hidden friction points hurting your category performance and depleting shoppability, plus how AI tools can help.

Shopper Marketing

Mastering the In-Store Micro-Moment: 3 Steps to Improve the Path to Purchase

In the digital world, marketers obsess over "micro-moments"—those split-second decision points where a consumer clicks, scrolls or converts. But why does t...

Category Management

Smart Space Planning for Shelf Optimization | VideoMining

In a world where every inch of shelf space counts, smarter space planning is a competitive necessity. The best category strategies start with a deep unders...

Brand Marketing

Shopper Marketing with Behavioral Science: How in-store research is improving displays and brand marketing for CPGs

Shoppers do not walk into the store as a blank slate. Rather, they carry with them a complex codex of feelings, experiences, preferences and objectives. Th...

Category Management

Science-Based Retail Performance & Category Management

Have you ever wondered how VideoMining is able to offer concrete industry insights that provide a nationwide and channel-wide perspective? Are you curious ...

Shopper Marketing

Trip Sequencing in C-Stores: Using Shopper Insights to Improve Retail Strategy

Every step a shopper takes can reveal valuable insights into behaviors, preferences, motivations and purchase triggers. These insights help retailers and b...

Category Management

Consumer Decision Trees, Reimagined with Behavioral Science and AI

The Challenge: Redefining Category Parameters to Match Consumer’s Mental Model The alcohol beverage category in the Grocery channel had reached a critical ...

Nuggets

Dr. Rajeev Sharma: Top 0.5% Researcher in AI/Shopper Insights

ScholarGPS—the gold standard for quantifying global scholarly impact—has ranked Dr. Rajeev Sharma, VideoMining’s Founder and CEO, among the top 0.5% of sch...

Category Management

Center Store Strategies That Look Good on Paper, But Fail In-Store

In the fast-paced world of convenience stores, the center store has long been a cornerstone of the overall DNA of a convenience store and its evolution! (a...

Shopper Experience

Stop C-Store Foodservice Leakage with VideoMining Insights

According to NACS, foodservice continues to play a pivotal role in the 22nd consecutive record year of in-store sales growth at US convenience stores. How ...

Category Management

Enhance Category Management with Shopper Behavior Science

While category managers have a seemingly endless list of tools and technologies at their disposal to boost better category management decisions through bet...

Shopper Marketing

Debunking Retail Traffic and Merchandising Myths with Data-Driven Insights

Do you ever wonder how many merchandising decisions you’re making based on long-held, but unproven, assumptions? Here are a few:“High-traffic areas guarant...

Category Management

4 Proven Tactics to Boost Category Growth with Shopper Behavior and Experience

Imagine your shopper walking into a grocery store designed entirely around their genuine shopping experience. The aisle layout and shelf flow have been rei...

Nuggets

Go-to-Market Strategy and Retail Innovation Planning: The Behavioral Science Approach

In today’s hyper-competitive retail landscape, standing still means falling behind. Consumer preferences continually evolve with lightning speed, disruptio...

Category Management

Space Planning with Behavioral Shopper Insights

In today’s hyper-competitive retail landscape, every square inch of shelf space matters more than ever. But how do you prove that your space planning decis...

Shopper Marketing

Turning In-Store Displays Into Retail’s Secret Weapon

In-store displays aren’t just another spot on the floor to stack inventory—they’re silent salespeople and high-impact impression engines…when managed prope...

Behavioral Shopper Insights for Smarter Retail Decisions

Retail Innovation

How Behavioral Shopper Insights Transform Blind Spots into Blueprints for Growth

In an age where data must drive decisions, retail success hinges on understanding the unseen. VideoMining, the pioneer in Behavioral Shopper Insights, brid...

Category Management

Planogram Optimization to Influence Shopper Behavior

How Strategic Shelf Design Can Shape Shopper Behavior In the fast-paced world of retail, every inch of shelf space matters. How you merchandise products is...

Retail Innovation

How Behavior Hub™ Is Leading the Way in Retail Innovation

Transforming Stores into Insight Engines Retail isn’t just about transactions—it’s about interactions. For 15 years, VideoMining has pioneered Behavioral S...

Nuggets

Unlocking $150M Growth Through Shoppability: How Behavioral Science Transformed Grocery Category Resets

In the fast-paced world of retail, category resets are a high-stakes game. They require significant time and resources, but what if nearly 40% of those res...

Category Management

The New Rules of Retail: How Intentional Shopper Behavior is Changing the Game

Grocery shopping is no longer a leisurely activity. Today’s shoppers are focused, efficient, and driven by purpose—with VideoMining’s nationwide Behavior T...

Category Management

Behavioral Science in Category Management : Webinar with CMA

In the ever-evolving landscape of category management, understanding your shoppers is the key to crafting impactful strategies. That's why VideoMining is t...

Category Management

Super Bowl Shopping Trends: The Behavioral Science Edition

As we approach one of the biggest U.S. sporting events of the year, grocery stores are bracing for a wave of shoppers eager to stock up for game day. Based...

Category Management

The Path to the Backbar

Evolving Trends of Nicotine Shoppers: Insights from NACS Magazine In a recent article featured in NACS Magazine, VideoMining shed light on the intriguing b...

Brand Marketing

VideoMining's Brand Benchmark: Redefining Brand Marketing

At VideoMining, we've been revolutionizing the landscape of retail-based market research for over 15 years, and 2025 is set to be another groundbreaking ye...

Shopper Marketing

Announcing the Grocery Front End Behavior Benchmark Mega Study

We've just announced the pre-release of our groundbreaking 2025 Grocery Front End Behavior Benchmark Study, which is set to transform the way marketers und...

Category Management

Latest Traffic Trends in C-Stores: Key Insights Before the NACS Show

As the National Association of Convenience Stores (NACS) Show approaches, it’s crucial to look to the latest traffic trends within the convenience store (C...

Shopper Marketing

Shoppability Metrics for Brick-and-Mortar Retail Environments

Have you ever found yourself in a shopping experience that seemed utterly un-shoppable? A moment where you’ve muttered to yourself “it’s like they don’t ev...

Shopper Marketing

Cold Vault Shopper-to-Buyer Conversion Rates Indicate Massive Opportunity

In the fast-paced world of retail, understanding shopper behavior is crucial for driving growth and enhancing the customer experience. At VideoMining, our ...

Shopper Marketing

Unlocking the Secrets of Store Design: A Convenience Retailer Case Study

In the ever-competitive world of convenience retail, store design is not just about aesthetics; it’s a critical factor influencing shopper behavior and, ul...

Category Management

The Hidden Story of Aisle Dynamics

A category’s primary aisle location truly acts as the home base for essential category insights. It offers a complete picture, across all segments, product...

Nuggets

How Retailers Can Increase Pump-to-Store Conversions This Labor Day

As Americans gear up for the final summer 3-day weekend, the anticipation for road trips is palpable. With international travel down, domestic car-based tr...

Shopper Marketing

Display Misconceptions

The path of retail merchandising planning is often littered with misconceptions and presumptions that have stuck with our industry for decades, but have li...

Nuggets

Shopper Behavior Science KPIs: Where to Start

In the fast-paced world of consumer packaged goods (CPG) and retail marketing, traditional scorecards fall flat when it comes to providing the big picture....

Shopper Marketing

Frictionless Shopping: Aspirational? Yes. Realistic? Nope.

Opportunities to reduce moments of friction within the shopping experience are top of mind for many on both the CPG side and the retailer side. As the lead...

Nuggets

Want to Influence Shopper Behavior? First, You’ve Got to Understand It.

In the realm of retail and shopper marketing, understanding the principles of behavioral science is paramount for marketers seeking to shape consumer behav...

Brand Marketing

Smart Innovation Starts with Smart Testing

CPGs and retailers collectively look to push the boundaries of both creativity and adaptability to future-proof their business models through smarter, fast...

Category Management

The Paradox of Choice in a Display Assortment

In the world of marketing and consumer behavior, the concept of autonomy bias plays a significant role in influencing decision-making. This bias stems from...

Category Management

The Power of Produce

FMI’s recently published report The Power of Produce reports that, in 2023, fresh produce performance was relatively flat, with a 2.2% growth in dollar vol...

Brand Marketing

Cold Beverages Are Having a Hot Moment

In the bustling world of foodservice, a refreshing wave is sweeping across the landscape: cold beverages are making a splash, setting new trends in consume...

Shopper Marketing

Why You Should Track Your Shopper Behavior

Retailers shoulder a heavy responsibility of truly and authentically understanding their target customers, delivering on their brand promise, and creating ...

NRF takeways: Consumer Behavior Analytics & Retail Data Analytics

Shopper Experience

The State Of Retail and Consumer: Top Takeaways from NRF

The National Retail Federation recently offered its 2024 State of Retail and the Consumer Report, which they presented alongside retail industry leaders in...

Category Management

3 Rules for Winning Promotions

Earlier this month, the NACS Show hosted an Education Session all about the concept of promotions, and it got us thinking here at VideoMining, as a good bi...

Nuggets

A Behavioral Science Perspective on Holiday Shopping

The holiday season is an exciting time for many, but for retailers, it can be a bit of a rollercoaster ride. The holiday season of 2023 is shaping up to be...

Nuggets

Write Captivating Copy with Behavioral Science-Inspired Tips

In-Store Messaging Tips from Shopper Behavioral Scientists In the noisy environment of retail, delivering stand out messaging is paramount to capture the s...

crosswalk sign, shopper behavior analogy

Shopper Experience

Crosswalks and the Front End

When New York City revamped their crosswalk system, behavioral scientists jumped at the opportunity to observe the resulting changes in human behavior. Whe...

Nuggets

The One Stop Shop? ATM Users in C-Stores Examined

Convenience retailers who are committed to meeting the unique needs of their shoppers are emerging as leaders in the industry. Customers have come to expec...

Tips from Shopper Behavior Scientists for CPG Marketers

Nuggets

Actions Speak Louder Than Words

At VideoMining, we use behavioral data, captured and decoded across hundreds of thousands of shopper trips through powerful AI technology, to help CPG bran...

Category Management

Space Optimization

In today's retail industry, the pace of change is relentless. As competition intensifies, it's more important than ever to adopt a customer-centric approac...

Category Management

Redefining Category Management

The future of category management is entirely shopper-led. Read on to see how we got here, and what's next. In the late 1980s, a professor at the Universit...

Shopper Experience

Bias Breaking: The Problem with Self-Reported Behavior

All marketers dream of being a fly on the wall during their customer’s path to purchase journey. The story goes that the closer you can get to your custome...

Shopper Marketing

Capture Fast-Moving Candy Impulse Sales

The Convenience industry knows all too well, candy is big business, and impulse is the name of the game. The Candy category sat in the #7 spot for in-store...

Category Management

Fact-Base Your Funnel

Scorecards are only as helpful as the data they contain. Previous scorecards have relied on metrics that allow for a one-dimensional post mortem analysis, ...

Shopper Marketing

Front End Engagement Influenced By Group Attributes

Brand Marketing

Empathy in Category Leadership

How Do You Build a Category Strategy Destined for Greatness? How do you make tough category choices that stand up to scrutiny and steep competition? How do...

Shopper Marketing

How to Build Displays That Won't Fail

Merchandising Misconceptions and How to Avoid Them in Retail Planning Secondary displays are a crucial tool for grocery retailers and CPG brands to increas...

Brand Marketing

Behavioral Coaching: A New Frontier for Test & Learns

Harnessing the Power of In-Store Testing with Behavioral Coaching: A New Frontier for CPG Manufacturers and Retail Marketers In an increasingly competitive...

Shopper Marketing

The Female Factor: Focusing on Women Key to Boosting Front End Revenue

The final moments leading to a completed checkout transaction can make a significant difference in the growth of the grocery shopper's basket. To capitaliz...

Shopper Marketing

Pump to Store Conversion

Fuel Buyer Behavior Insights Drive Pump-to-Store Conversions The current competitive landscape is driving the need for c-store retailers to get closer than...

Brand Marketing

3 Moments of In-Store Truth for Innovation Launches

Introducing successful product innovation in the relatively noisy and saturated CPG retail environment is both an art and a science, requiring a healthy do...

Brand Marketing

Innovation at Retail: Measuring Impact Across Go-to-Market Plan

We’ve all heard the phrase “if you’re not innovating, you’re dying”. But at a time when the pace of rapidly changing consumer preferences are matched only ...

Brand Marketing

The 3 Moments of Truth That Dictate Success of Innovation Launches In-Store

The 3 Moments of Truth for Innovation Launches In-Store Introducing successful product innovation in the relatively noisy and saturated CPG retail environm...

Brand Marketing

Innovation at Retail

Innovation at Retail: Measuring Impact Across Go-to-Market Plan We’ve all heard the phrase “if you’re not innovating, you’re dying”. But at a time when the...

Category Management

3 Tips to Win Summer Holiday In-Store Programming

Holidays offer a unique opportunity to promote specific products to shoppers, optimized by behavioral insights 84 percent of US consumers surveyed plan to ...

Shopper Experience

C-Store Self-Checkout: A Double-Edged Sword?

Latest c-store behavioral data shows greater usage of self-checkout but lagging impulse sales, pointing to a need to rethink front end merchandising. Waiti...

Brand Marketing

Display Diagnostics: Are you asking the right questions?

There has been a gradual decline in displays since 2017, with the grocery channel losing 10 displays per store over the past 5 years [IRI]. As display spac...

Shopper Marketing

C-Store Beer Displays

Taking the guess work out of display strategies with behavioral insights Nearly a quarter of all c-store visitors walk past a beer display during their in-...

Category Management

Adapting Retail Marketing to Current In-Store Behaviors

Inflation and economic uncertainty have greatly impacted shopper behaviors, making it critical to adapt your retail marketing to current in-store behaviors...

Brand Marketing

Brand Strength At-Shelf, A Whitepaper by VideoMining

Unlocking the Missing Piece of the Brand Health Equation Through Behavioral Data. As we reported in the last Nugget, shoppers are approaching their in-stor...

Shopper Marketing

Price Increases Drive Longer Deliberation at the Shelf

VideoMining behavioral data shows that as grocery prices rise, shoppers are approaching their in-store purchase decisions with more thoughtfulness and caut...

Before You Redesign, Diagnose | Store Redesign Process

Before any store redesign process begins, the highest-value step isn't a new layout — it's a behavioral diagnosis of the one you already have. Here's what ...

Shopper Experience

The C-Store Shoppability Gap | VideoMining

The convenience channel has a real shoppability problem—and it is limiting in-store conversion. To fully understand what this means, you have to take a wal...

A Conversation with Umesh Sharma, VideoMining's First Chief AI Officer

VideoMining has appointed Umesh Sharma as its first Chief AI Officer, continuing a commitment to AI that goes back to the company's founding. As VideoMinin...

Category Management

Category Management Has a Behavioral Blind Spot — Here’s How to Close It

Category management might be the most data-rich function in retail, and it still can't answer its most basic question: what actually happened in the store,...

Trip Missions & In-Store Merchandising | VideoMining

At VideoMining, we talk a lot about trip missions—the why behind a shopper’s visit to the store; the “must win” battle in the mind of the shopper. Whether ...

Shopper Marketing

Display Engagement Metrics for Shopper Marketing | VideoMining

Make In-Store Displays Earn Their Keep with the Metrics That Matter

Shopper Marketing

Smarter Secondary Displays | VideoMining

During a promotional period, secondary displays can account for up to 70% of your sales.

Category Management

Category Management Insights for CPG Brands | VideoMining

The best retailer collaborations aren’t transactional. They’re built on a foundation of trust — and that trust is earned when a CPG brand consistently show...

Faster In-Store Shopper Research | VideoMining

A Fast Start Guide to In-Store Shopper Research with Behavior Scout™

Category Management

5 Friction Points Hurting Your Category Performance

Discover hidden friction points hurting your category performance and depleting shoppability, plus how AI tools can help.

Shopper Marketing

Mastering the In-Store Micro-Moment: 3 Steps to Improve the Path to Purchase

In the digital world, marketers obsess over "micro-moments"—those split-second decision points where a consumer clicks, scrolls or converts. But why does t...

Category Management

Smart Space Planning for Shelf Optimization | VideoMining

In a world where every inch of shelf space counts, smarter space planning is a competitive necessity. The best category strategies start with a deep unders...

Brand Marketing

Shopper Marketing with Behavioral Science: How in-store research is improving displays and brand marketing for CPGs

Shoppers do not walk into the store as a blank slate. Rather, they carry with them a complex codex of feelings, experiences, preferences and objectives. Th...

Category Management

Science-Based Retail Performance & Category Management

Have you ever wondered how VideoMining is able to offer concrete industry insights that provide a nationwide and channel-wide perspective? Are you curious ...

Shopper Marketing

Trip Sequencing in C-Stores: Using Shopper Insights to Improve Retail Strategy

Every step a shopper takes can reveal valuable insights into behaviors, preferences, motivations and purchase triggers. These insights help retailers and b...

Category Management

Consumer Decision Trees, Reimagined with Behavioral Science and AI

The Challenge: Redefining Category Parameters to Match Consumer’s Mental Model The alcohol beverage category in the Grocery channel had reached a critical ...

Dr. Rajeev Sharma: Top 0.5% Researcher in AI/Shopper Insights

ScholarGPS—the gold standard for quantifying global scholarly impact—has ranked Dr. Rajeev Sharma, VideoMining’s Founder and CEO, among the top 0.5% of sch...

Category Management

Center Store Strategies That Look Good on Paper, But Fail In-Store

In the fast-paced world of convenience stores, the center store has long been a cornerstone of the overall DNA of a convenience store and its evolution! (a...

Shopper Experience

Stop C-Store Foodservice Leakage with VideoMining Insights

According to NACS, foodservice continues to play a pivotal role in the 22nd consecutive record year of in-store sales growth at US convenience stores. How ...

Category Management

Enhance Category Management with Shopper Behavior Science

While category managers have a seemingly endless list of tools and technologies at their disposal to boost better category management decisions through bet...

Shopper Marketing

Debunking Retail Traffic and Merchandising Myths with Data-Driven Insights

Do you ever wonder how many merchandising decisions you’re making based on long-held, but unproven, assumptions? Here are a few:“High-traffic areas guarant...

Category Management

4 Proven Tactics to Boost Category Growth with Shopper Behavior and Experience

Imagine your shopper walking into a grocery store designed entirely around their genuine shopping experience. The aisle layout and shelf flow have been rei...

Go-to-Market Strategy and Retail Innovation Planning: The Behavioral Science Approach

In today’s hyper-competitive retail landscape, standing still means falling behind. Consumer preferences continually evolve with lightning speed, disruptio...

Category Management

Space Planning with Behavioral Shopper Insights

In today’s hyper-competitive retail landscape, every square inch of shelf space matters more than ever. But how do you prove that your space planning decis...

Shopper Marketing

Turning In-Store Displays Into Retail’s Secret Weapon

In-store displays aren’t just another spot on the floor to stack inventory—they’re silent salespeople and high-impact impression engines…when managed prope...

Retail Innovation

How Behavioral Shopper Insights Transform Blind Spots into Blueprints for Growth

In an age where data must drive decisions, retail success hinges on understanding the unseen. VideoMining, the pioneer in Behavioral Shopper Insights, brid...

Category Management

Planogram Optimization to Influence Shopper Behavior

How Strategic Shelf Design Can Shape Shopper Behavior In the fast-paced world of retail, every inch of shelf space matters. How you merchandise products is...

Retail Innovation

How Behavior Hub™ Is Leading the Way in Retail Innovation

Transforming Stores into Insight Engines Retail isn’t just about transactions—it’s about interactions. For 15 years, VideoMining has pioneered Behavioral S...

Unlocking $150M Growth Through Shoppability: How Behavioral Science Transformed Grocery Category Resets

In the fast-paced world of retail, category resets are a high-stakes game. They require significant time and resources, but what if nearly 40% of those res...

Category Management

The New Rules of Retail: How Intentional Shopper Behavior is Changing the Game

Grocery shopping is no longer a leisurely activity. Today’s shoppers are focused, efficient, and driven by purpose—with VideoMining’s nationwide Behavior T...

Category Management

Behavioral Science in Category Management : Webinar with CMA

In the ever-evolving landscape of category management, understanding your shoppers is the key to crafting impactful strategies. That's why VideoMining is t...

Category Management

Super Bowl Shopping Trends: The Behavioral Science Edition

As we approach one of the biggest U.S. sporting events of the year, grocery stores are bracing for a wave of shoppers eager to stock up for game day. Based...

Category Management

The Path to the Backbar

Evolving Trends of Nicotine Shoppers: Insights from NACS Magazine In a recent article featured in NACS Magazine, VideoMining shed light on the intriguing b...

Brand Marketing

VideoMining's Brand Benchmark: Redefining Brand Marketing

At VideoMining, we've been revolutionizing the landscape of retail-based market research for over 15 years, and 2025 is set to be another groundbreaking ye...

Shopper Marketing

Announcing the Grocery Front End Behavior Benchmark Mega Study

We've just announced the pre-release of our groundbreaking 2025 Grocery Front End Behavior Benchmark Study, which is set to transform the way marketers und...

Category Management

Latest Traffic Trends in C-Stores: Key Insights Before the NACS Show

As the National Association of Convenience Stores (NACS) Show approaches, it’s crucial to look to the latest traffic trends within the convenience store (C...

Shopper Marketing

Shoppability Metrics for Brick-and-Mortar Retail Environments

Have you ever found yourself in a shopping experience that seemed utterly un-shoppable? A moment where you’ve muttered to yourself “it’s like they don’t ev...

Shopper Marketing

Cold Vault Shopper-to-Buyer Conversion Rates Indicate Massive Opportunity

In the fast-paced world of retail, understanding shopper behavior is crucial for driving growth and enhancing the customer experience. At VideoMining, our ...

Shopper Marketing

Unlocking the Secrets of Store Design: A Convenience Retailer Case Study

In the ever-competitive world of convenience retail, store design is not just about aesthetics; it’s a critical factor influencing shopper behavior and, ul...

Category Management

The Hidden Story of Aisle Dynamics

A category’s primary aisle location truly acts as the home base for essential category insights. It offers a complete picture, across all segments, product...

How Retailers Can Increase Pump-to-Store Conversions This Labor Day

As Americans gear up for the final summer 3-day weekend, the anticipation for road trips is palpable. With international travel down, domestic car-based tr...

Shopper Marketing

Display Misconceptions

The path of retail merchandising planning is often littered with misconceptions and presumptions that have stuck with our industry for decades, but have li...

Shopper Behavior Science KPIs: Where to Start

In the fast-paced world of consumer packaged goods (CPG) and retail marketing, traditional scorecards fall flat when it comes to providing the big picture....

Shopper Marketing

Frictionless Shopping: Aspirational? Yes. Realistic? Nope.

Opportunities to reduce moments of friction within the shopping experience are top of mind for many on both the CPG side and the retailer side. As the lead...

Want to Influence Shopper Behavior? First, You’ve Got to Understand It.

In the realm of retail and shopper marketing, understanding the principles of behavioral science is paramount for marketers seeking to shape consumer behav...

Brand Marketing

Smart Innovation Starts with Smart Testing

CPGs and retailers collectively look to push the boundaries of both creativity and adaptability to future-proof their business models through smarter, fast...

Category Management

The Paradox of Choice in a Display Assortment

In the world of marketing and consumer behavior, the concept of autonomy bias plays a significant role in influencing decision-making. This bias stems from...

Category Management

The Power of Produce

FMI’s recently published report The Power of Produce reports that, in 2023, fresh produce performance was relatively flat, with a 2.2% growth in dollar vol...

Brand Marketing

Cold Beverages Are Having a Hot Moment

In the bustling world of foodservice, a refreshing wave is sweeping across the landscape: cold beverages are making a splash, setting new trends in consume...

Shopper Marketing

Why You Should Track Your Shopper Behavior

Retailers shoulder a heavy responsibility of truly and authentically understanding their target customers, delivering on their brand promise, and creating ...

Shopper Experience

The State Of Retail and Consumer: Top Takeaways from NRF

The National Retail Federation recently offered its 2024 State of Retail and the Consumer Report, which they presented alongside retail industry leaders in...

Category Management

Display Optimization: A Retailer Success Story

The competition for each incremental inch of floor space in grocery stores is showing no signs of slowing down. While properly executed secondary displays ...

Shopper Marketing

Applying Shoppability to the In-Store Experience

Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and min...

Category Management

3 Rules for Winning Promotions

Earlier this month, the NACS Show hosted an Education Session all about the concept of promotions, and it got us thinking here at VideoMining, as a good bi...

A Behavioral Science Perspective on Holiday Shopping

The holiday season is an exciting time for many, but for retailers, it can be a bit of a rollercoaster ride. The holiday season of 2023 is shaping up to be...

Write Captivating Copy with Behavioral Science-Inspired Tips

In-Store Messaging Tips from Shopper Behavioral Scientists In the noisy environment of retail, delivering stand out messaging is paramount to capture the s...

Shopper Experience

Crosswalks and the Front End

When New York City revamped their crosswalk system, behavioral scientists jumped at the opportunity to observe the resulting changes in human behavior. Whe...

The One Stop Shop? ATM Users in C-Stores Examined

Convenience retailers who are committed to meeting the unique needs of their shoppers are emerging as leaders in the industry. Customers have come to expec...

Actions Speak Louder Than Words

At VideoMining, we use behavioral data, captured and decoded across hundreds of thousands of shopper trips through powerful AI technology, to help CPG bran...

Category Management

Space Optimization

In today's retail industry, the pace of change is relentless. As competition intensifies, it's more important than ever to adopt a customer-centric approac...

Category Management

Redefining Category Management

The future of category management is entirely shopper-led. Read on to see how we got here, and what's next. In the late 1980s, a professor at the Universit...

Shopper Experience

Bias Breaking: The Problem with Self-Reported Behavior

All marketers dream of being a fly on the wall during their customer’s path to purchase journey. The story goes that the closer you can get to your custome...

Shopper Marketing

Capture Fast-Moving Candy Impulse Sales

The Convenience industry knows all too well, candy is big business, and impulse is the name of the game. The Candy category sat in the #7 spot for in-store...

Category Management

Fact-Base Your Funnel

Scorecards are only as helpful as the data they contain. Previous scorecards have relied on metrics that allow for a one-dimensional post mortem analysis, ...

Shopper Marketing

Front End Engagement Influenced By Group Attributes

Brand Marketing

Empathy in Category Leadership

How Do You Build a Category Strategy Destined for Greatness? How do you make tough category choices that stand up to scrutiny and steep competition? How do...

Shopper Marketing

How to Build Displays That Won't Fail

Merchandising Misconceptions and How to Avoid Them in Retail Planning Secondary displays are a crucial tool for grocery retailers and CPG brands to increas...

Brand Marketing

Behavioral Coaching: A New Frontier for Test & Learns

Harnessing the Power of In-Store Testing with Behavioral Coaching: A New Frontier for CPG Manufacturers and Retail Marketers In an increasingly competitive...

Shopper Marketing

The Female Factor: Focusing on Women Key to Boosting Front End Revenue

The final moments leading to a completed checkout transaction can make a significant difference in the growth of the grocery shopper's basket. To capitaliz...

Shopper Marketing

Pump to Store Conversion

Fuel Buyer Behavior Insights Drive Pump-to-Store Conversions The current competitive landscape is driving the need for c-store retailers to get closer than...

Brand Marketing

3 Moments of In-Store Truth for Innovation Launches

Introducing successful product innovation in the relatively noisy and saturated CPG retail environment is both an art and a science, requiring a healthy do...

Brand Marketing

Innovation at Retail: Measuring Impact Across Go-to-Market Plan

We’ve all heard the phrase “if you’re not innovating, you’re dying”. But at a time when the pace of rapidly changing consumer preferences are matched only ...

Brand Marketing

The 3 Moments of Truth That Dictate Success of Innovation Launches In-Store

The 3 Moments of Truth for Innovation Launches In-Store Introducing successful product innovation in the relatively noisy and saturated CPG retail environm...

Brand Marketing

Innovation at Retail

Innovation at Retail: Measuring Impact Across Go-to-Market Plan We’ve all heard the phrase “if you’re not innovating, you’re dying”. But at a time when the...

Category Management

3 Tips to Win Summer Holiday In-Store Programming

Holidays offer a unique opportunity to promote specific products to shoppers, optimized by behavioral insights 84 percent of US consumers surveyed plan to ...

Shopper Experience

C-Store Self-Checkout: A Double-Edged Sword?

Latest c-store behavioral data shows greater usage of self-checkout but lagging impulse sales, pointing to a need to rethink front end merchandising. Waiti...

Brand Marketing

Display Diagnostics: Are you asking the right questions?

There has been a gradual decline in displays since 2017, with the grocery channel losing 10 displays per store over the past 5 years [IRI]. As display spac...

Shopper Marketing

C-Store Beer Displays

Taking the guess work out of display strategies with behavioral insights Nearly a quarter of all c-store visitors walk past a beer display during their in-...

Category Management

Adapting Retail Marketing to Current In-Store Behaviors

Inflation and economic uncertainty have greatly impacted shopper behaviors, making it critical to adapt your retail marketing to current in-store behaviors...

Brand Marketing

Brand Strength At-Shelf, A Whitepaper by VideoMining

Unlocking the Missing Piece of the Brand Health Equation Through Behavioral Data. As we reported in the last Nugget, shoppers are approaching their in-stor...

Shopper Marketing

Price Increases Drive Longer Deliberation at the Shelf

VideoMining behavioral data shows that as grocery prices rise, shoppers are approaching their in-store purchase decisions with more thoughtfulness and caut...