VideoMining Launches Behavior Scout™: A Rapid In-Store Testing & Shopper Research Program Powered by AI-Driven Behavioral Analytics

New shopper research program accelerates in-store testing, enabling CPG manufacturers and retailers to rapidly diagnose shopper friction, quantify growth opportunities, and validate in-store innovations with data-driven confidence.

State College, PA – March 17, 2026 – VideoMining, the leader in AI-powered Behavioral Shopper Insights, today announced the launch of Behavior Scout™, a rapid in-store testing and shopper research program.  Designed to meet the urgent need for faster, scalable, and more accurate retail validation, Behavior Scout™ leverages patented AI and behavioral science to reveal precisely how shoppers respond to current and new in-store strategies – enabling faster, smarter decision-making for CPGs and retailers.

Behavior Scout™ is engineered for fast, project-based deployment, providing a turnkey solution to accelerate and simplify shopper research processes while delivering more expansive and evidence-based shopper insights.  It leverages a customizable, multi-methodology approach, integrating observed shopper behavior and store environment data, scanned POS data, and reported consumer context (including macro trend and consumer survey data).  These traditionally disparate data sources are harmonized by VideoMining’s proprietary BehaviorSync™ platform to deliver a unified, holistic view of the shopper behavior at scale.

This robust methodology is harnessed within the Behavior Scout™ program to deliver fast, specific and actionable insights across key retail verticals, such as:

• Diagnosing Shopper Friction: Rapidly quantify issues in shoppability within a specific category, including those that result in lost sales and customer satisfaction, such as assortment gaps, hard-to-shop aisle configurations, out-of-stocks and more.

• Validating Innovations: Precisely measure the holistic shopper impact of new product/packaging introductions, new merchandising campaigns, new planograms and aisle experiences; leverage behavioral insights to optimize the shopper experience and in-store path to purchase.

• Decode Decision-Making: Build a fact-based understanding of how – and why – shoppers make certain decisions in the moment of truth with AI-powered category decision hierarchies and brand-led decision-making processes.

The prescriptive analytics from Behavior Scout™ provides accelerated insight delivery for project-based shopper research – rooted in proven behavioral science and AI-driven technology.

“Today, both CPGs and retailers are under tremendous pressure to innovate rapidly in a fast-changing environment,” stated Dr. Rajeev Sharma, Founder & CEO of VideoMining. “We built Behavior Scout™ to answer the industry’s call for a faster, easier way to measure and test ideas in real stores.  It leverages our proven behavioral sensing and AI technologies, and, more importantly, the deep experience our team has gained in delivering award-winning shopper research from hundreds of behavioral studies across all retail formats over the past decade.

Behavior Scout™ complements VideoMining’s established shopper research programs – Behavior Tracker™ and Behavior Hub™ - creating a complete ecosystem for meeting all shopper research needs. Behavior Tracker™ monitors shopper behavior trends across total store in the Grocery and Convenience channels, providing a host of foundational insights for any given category, shopper segment, or topic of interest.  It has been industry-leading shopper insights program for over a decade. Behavior Hub™ offers a retailer-specific option for ongoing insights and innovation – enabling CPGs to collaborate with select retailers to deep dive into targeted shopper behaviors and test concepts for unlocking retail growth.

The Behavior Scout™ program utilizes the latest version of VideoMining’s proprietary AI sensors, which combine an active video sensor with other patented technologies to enable easy installation in any store environment and provide full-store coverage. These AI sensors have embedded suite of patented computer vision and machine learning algorithms that anonymously capture in-depth behavioral data and store operations data.  These observed behavioral signals are fused with multiple data sources, including scanned POS data and reported consumer context and surveys – all harmonized with patented AI to deliver a unified and prescriptive shopper truth.

About VideoMining

VideoMining is the leading market research company pioneering Behavioral Shopper Insights. By fusing patented AI technology and behavioral science, VideoMining transforms retail blind spots into blueprints for shopper-centric growth. VideoMining’s proprietary methodology captures and decodes precise behavioral responses to every element of the retail environment – such as product placements, aisle designs, and promotional signage – as shoppers navigate real stores during unscripted trips. 

With insights from billions of annual store trips multiple retail formats, VideoMining empowers CPGs and retailers to optimize every aspect of retail strategy – from category management and shopper marketing to brand positioning and store design – all grounded in real-world behavioral insights. With over 16 years’ experience supporting leading CPG and retail brands, VideoMining bridges the gap between store performance and behavioral science, transforming shopper truths into an unstoppable advantage.

Media Contact:
Alicia Cleary
VP, Marketing and Industry
solutions@videomining.com
www.videomining.com