VM's Timeline
Pre-2008
R&D / Productization
Portfolio of 60 patents for in-store behavior analytics and related retail applications. Government funded R&D and industry consulting work.
2008-12
Project-oriented Work with Retailers &CPGs
Focus on CPG Retail with dozens of top CPG clients across most major channels.
2008-12
First Channel-focused Panels & Programs
Launched yearly MegaStudy syndicated programs in Grocery and Convenience channels.
2012-2016
Growth of Channel Panels & Programs
Leveraged existing and new relationships to grow existing store panels.
2016-2019
Growth of Panels and Applications
Further store panel expansion and development of AI driven business optimization algorithms
2019-
Growth of Panels & Applications
Launch of Shopper Insights Tracker - Transition to monthly subscription model.