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Delve deep into the minds of shoppers through technology.

VideoMining (VM) helps retailers and CPG manufacturers optimize retail performance and shopper experience by decoding in-store behavior using anonymous sensing and AI.

VM traces its roots to research conducted at Penn State University with funding from the U.S. Government‘s Defense Advanced Research Projects Administration (DARPA). The company became an early pioneer in the development of computer vision and its applications for surveillance and counterintelligence. VM received more than $40 million in funding, and as the team developed a core set of capabilities and a significant patent portfolio, they eventually broke off to form a new enterprise to explore ways of commercializing their technology in areas outside of defense.

The company has come a long way from being a university start-up to becoming the only one in the video mining space that simplifies decision-making for marketers through actionable insights. VM expanded its offerings over time, both by providing custom research for CPG clients and by enhancing the delivery of insights through the development of a cloud-based SaaS platform which enables year-round tracking of in-store shopper behavior.

VM's Timeline

Pre-2008

R&D / Productization

Portfolio of 60 patents for in-store behavior analytics and related retail applications. Government funded R&D and industry consulting work.

2008-12

Project-oriented Work with Retailers &CPGs

Focus on CPG Retail with dozens of top CPG clients across most major channels.

2008-12

First Channel-focused Panels & Programs

Launched yearly MegaStudy syndicated programs in Grocery and Convenience channels.

2012-2016

Growth of Channel Panels & Programs

Leveraged existing and new relationships to grow existing store panels.

2016-2019

Growth of Panels and Applications

Further store panel expansion and development of AI driven business optimization algorithms

2019-

Growth of Panels & Applications

Launch of Shopper Insights Tracker - Transition to monthly subscription model.

The team behind VM

The VM team comes with combined expertise from a wide range of backgrounds — from CPG, retail, and market research to advanced analytics and technology — to provide a comprehensive approach and perspective. With multiple PhDs and MBAs, the team of talented, diverse individuals is unified by a common focus. The goal is to track and quantify shopper behavior and enable clients to apply that data/insights to grow their businesses.

Management Team

Rajeev founded VideoMining and has led the company from a university startup to an industry leader of in-store shopper marketing intelligence for CPG Retail. Prior to founding the company, Rajeev had a successful academic career at the Pennsylvania State University and the University of Illinois at Urbana-Champaign. He has a Ph.D. in Computer Science from the University of Maryland and a Bachelor’s degree from the Indian Institute of Technology.
Chris has over 35 years of experience in finance, accounting, business management and engineering. In the past 12 years, Chris has successfully launched three companies—selling one in 2008, and continuing to serve as a consultant and/or board member for the remaining two. Chris has extensive experience in both operations and finance and has raised over $48 million in Angel/Venture Capital over the past 12 years. He holds a Bachelor’s degree in Engineering from Lehigh University.
James has over ten years of experience in marketing and marketing research, including project management and client services. He has been instrumental to the success of VideoMining clients through research execution and delivery. He received his MBA from the Smeal College of Business at Penn State, a JD from Quinnipiac University, and a BA in English, Professional Writing from the College of New Jersey.
Richard brings over 30 years of CPG Retail industry experience across a wide variety of roles, including advanced analytics, client service and product management. Richard’s background includes many of the leading CPGs, retailers and marketing research suppliers such as Kraft, Nestlé, Walmart, Dollar General, Nielsen and IRI. He has a BA from Lawrence University in Mathematics and Economics and an MBA from the University of Michigan.
Nakul brings over 10 years of experience in Data Engineering, Database Management, Software Development and Project Management. He has been instrumental in standardizing the Data Engineering tools and processes to improve efficiency and data quality with a focus on scalability and reliability. Nakul holds a M.S in Electrical and Computer Engineering from Rutgers University, NJ.
Gary brings more than 30 years of software development and project management experience to the team. He has been a key player in implementing VideoMining’s analytics capabilities from both the engineering and operations perspective. He studied Computer Science at Penn State and brings a wealth of knowledge and competencies to the team.
Swapna has over ten years of experience working across project management, business analysis and product development. She has worked across various industries including banking, consumer electronics, online media, for large organizations as well as startups. Swapna has a degree in management from the Indian Institute of Management, Bangalore.
Lydia has over 10 years of experience in software development, data management, and project management. Throughout her varying roles with VideoMining, she has focused on improving and streamlining the data pipeline and processes into an efficient operation. Lydia holds a B.S. in Computer Science from the University of Maryland University College and a B.S. in Psychology at the University of Kansas.

Management Team

Rajeev founded VideoMining and has led the company from a university startup to an industry leader of in-store shopper marketing intelligence for CPG Retail. Prior to founding the company, Rajeev had a successful academic career at the Pennsylvania State University and the University of Illinois at Urbana-Champaign. He has a Ph.D. in Computer Science from the University of Maryland and a Bachelor’s degree from the Indian Institute of Technology.
Richard brings over 30 years of CPG Retail industry experience across a wide variety of roles, including advanced analytics, client service and product management. Richard’s background includes many of the leading CPGs, retailers and marketing research suppliers such as Kraft, Nestlé, Walmart, Dollar General, Nielsen and IRI. He has a BA from Lawrence University in Mathematics and Economics and an MBA from the University of Michigan.
Swapna has over ten years of experience working across project management, business analysis and product development. She has worked across various industries including banking, consumer electronics, online media, for large organizations as well as startups. Swapna has a degree in management from the Indian Institute of Management, Bangalore.
Chris has over 35 years of experience in finance, accounting, business management and engineering. In the past 12 years, Chris has successfully launched three companies—selling one in 2008, and continuing to serve as a consultant and/or board member for the remaining two. Chris has extensive experience in both operations and finance and has raised over $48 million in Angel/Venture Capital over the past 12 years. He holds a Bachelor’s degree in Engineering from Lehigh University.
Nakul brings over 10 years of experience in Data Engineering, Database Management, Software Development and Project Management. He has been instrumental in standardizing the Data Engineering tools and processes to improve efficiency and data quality with a focus on scalability and reliability. Nakul holds a M.S in Electrical and Computer Engineering from Rutgers University, NJ.
Lydia has over 10 years of experience in software development, data management, and project management. Throughout her varying roles with VideoMining, she has focused on improving and streamlining the data pipeline and processes into an efficient operation. Lydia holds a B.S. in Computer Science from the University of Maryland University College and a B.S. in Psychology at the University of Kansas.
James has over ten years of experience in marketing and marketing research, including project management and client services. He has been instrumental to the success of VideoMining clients through research execution and delivery. He received his MBA from the Smeal College of Business at Penn State, a JD from Quinnipiac University, and a BA in English, Professional Writing from the College of New Jersey.
Gary brings more than 30 years of software development and project management experience to the team. He has been a key player in implementing VideoMining’s analytics capabilities from both the engineering and operations perspective. He studied Computer Science at Penn State and brings a wealth of knowledge and competencies to the team.

Press Room

Read the latest updates on VM from major domestic and international publications.

Patent for Optimizing In-Store Display Location Awarded to VideoMining

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VideoMining introduces Behavior Labs platform for retailer-manufacturer collaboration

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VM Express: A platform for rapid in-store testing and research

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