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ABOUT VIDEOMINING

The Science Behind Why Shoppers Buy

For over 16 years, VideoMining has been the pioneer in AI-powered behavioral shopper insights — giving CPG brands and retailers the Shopper Truth they need to make smarter decisions at the shelf, in the store, and across the category.

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Your Your Retail Blind Spots Are Hiding Your Next Breakthrough.

Discover the power of AI-infused behavioral insights with the leading behavioral shopper insights company. Revolutionize your category, retail, and shopper marketing strategies through empirical shopper insights and retail analytics. Leverage shopper behavioral science intel and in-store analytics to turn your retail blind spots into growth spots through a full understanding of the micro-moments that define the retail experience.

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The strongest insights take into account the big picture

VideoMining further contextualizes shopper behavior by the detailed attributes of the shopper, and examining how every piece of in-store stimulus plays a role in shaping their actions.

16+

Years pioneering shopper behavioral science 

1.6B+

In-store trips captured and analyzed annually 

50+

Patents in AI-powered shopper behavioral science 

800+

CPG projects executed across categories and channels 

OUR ORIGIN

Built by AI scientists, from the ground up.

VideoMining was founded by Dr. Rajeev Sharma, an AI researcher whose pioneering work in computer vision and machine learning at Penn State laid the foundation for an entirely new field of shopper science. 

 From day one, VideoMining was purpose-built to understand human behavior inside the store. Our machine learning models have been trained on more real in-store shopper behavior than any other system in existence — and that depth makes a difference. Sharper patterns. More reliable insights. Answers that are truly actionable for the brands and retailers who depend on them. 

The result is a platform that doesn’t just collect data — it understands behavior. 

our-team
OUR TEAM

Meet the people behind the platform.

Behavioral scientists, category strategists, and retail practitioners — our team brings together disciplines that rarely share a room. The result is insight that is both rigorously grounded and immediately actionable. 
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Careers
CAREERS

We’re building something that doesn’t exist anywhere else.

If you’re drawn to hard problems, real data, and work that changes how an entire industry thinks — we’d like to meet you. 
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WHY VIDEOMINING

Most retail data tells you what happened. We tell you why — and what to do about it

01

Shopper Truth starts with what actually happens.

Most data sources tell you what sold or what shoppers say they did. VideoMining starts with what shoppers actually do — observed in real stores, during real trips, in real time. That behavioral foundation is then harmonized with actual purchase data and reported consumer context to explain the why behind the what. The result is Shopper Truth grounded in reality, not hopes and dreams.
02

The only platform connecting shopper behavior to retail outcomes at scale.

We harmonize observed behavior, purchase data, and consumer context to surface the complete picture — transforming in-store behavioral intelligence into a strategic advantage that drives measurable retail outcomes. With over 1.6 billion in-store trips analyzed annually, the scale of our behavioral intelligence is unmatched. 
03

Insights designed for decisions — and built for learning.

Everything we do is structured around the business challenges CPG and retail leaders face most — category growth, merchandising effectiveness, brand and innovation performance, and store experience. Whether you’re looking to understand, explore, or test and validate, every engagement is built to answer a decision and advance your knowledge base. 
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OUR PLATFORM

One platform. Four solution suites. Built around the questions that matter most.

BehaviorSync™ is VideoMining’s proprietary behavioral intelligence platform — the engine behind everything we do. By bringing together observed shopper behavior, purchase outcomes, and a broad range of contextual data, BehaviorSync™ delivers Shopper Truth at a scale and depth that is unmatched in the industry. It powers four suites of solutions designed around the most critical challenges facing CPG brands and retailers today. 

Explore Our Solutions

Suite 01

Category Management

Suite 02

Shopper Marketing

Suite 03

Brand Innovation

Suite 04

Store Optimization

WHO WE WORK WITH

Solutions built for both sides of the shelf.

CPG BRANDS
From category leadership to shelf strategy and innovation testing — VideoMining gives CPG marketers the Shopper Truth they need to act with confidence in executing strategies across the entire shopper journey. 
CPG Solutions
RETAILERS
Understanding how shoppers experience your store is the first step to improving how they experience it. VideoMining gives retail teams the behavioral intelligence to make smarter decisions about space, store design, merchandising and the in-store experience. 
Retailer Solutions

Ready to see what your
shoppers are actually doing?

Talk to our team about how VideoMining’s Shopper Truth can inform your next big decision.
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