CPG

See what shoppers actually do — and turn it into your advantage.

VideoMining gives CPG brands a new kind of evidence: real shopper behavior at the shelf, at scale, connected to what they bought and why. A new layer of behavioral to transform your existing insights stack — and a new set of capabilities to lead retail growth.

THE MEASUREMENT GAP

Limitless retail data, but none can tell you what captured attention, built impulse, or shaped the decision that led to the sale.

The most consequential moments in shopper marketing happen before the transaction. A display either stops a shopper, or it doesn’t. A promotion either changes behavior or simply rewards a purchase that was already going to happen. A retail media moment either registers, redirects, and influences — or it blends into the background. These are the moments that determine whether your investment generated a return. And they’re invisible to every data source that measures only outcomes.

Without behavioral evidence, shopper marketing strategy is built on instinct — what worked before, what feels right, what the agency recommended, what leadership approved. The result is a planning cycle where the most important questions go unanswered. Which placements genuinely drive incremental response? Which creative formats earn attention versus get ignored? Which promotions build trial versus erode margins? Which retail media moments truly influence what a shopper does next?

VideoMining makes those moments visible — connecting real in-store behavioral evidence to every stage of the path to purchase, so the decisions behind your investment are grounded in Shopper Truth, not assumption.

WHAT YOU CAN DO

Behavioral evidence transforms the decisions that
matter most in retail strategy.

Lead your category

See how shoppers really navigate and decide in the aisle, how shelf resets and adjacencies directly influence behavior, and discover the behavioral evidence to back category captaincy pitches and category growth strategies.

Make shopper marketing move mountains

Know which displays, promotions, and retail media moments actually captured attention and inspired action along the in-store path to purchase. Make marketing investment decisions rooted in fact and engineered to deliver.

Innovate with evidence

See how shoppers engage your brand in the moment of choice, and where your packaging, positioning, and assortment leave sales on the table.

Know your shopper

Walk in your shoppers’ shoes and get closer than ever to understanding how various shopper segments shop, browse, and decide in-store.

WHAT MAKES US DIFFERENT

Sixteen years of behavioral shopper insights, delivered at a scale no one can replicate.

1.6B+

Shopping trips observed
every year

16+

Years of
behavioral data

50+

AI & machine
learning patents

100s

Brands & retailers
served

Three ways to put behavioral evidence to work.

Behavior Benchmarks™

Gain an up close perspective of how your category and shoppers are evolving — and where growth spots are hiding — across the total channel.

Behavior Explorations™

Commission custom deep-dives into a specific question, segment, or competitive moment.

Behavior Tests™

Validate your theory by testing and learning in real stores – tracking how real shoppers respond to changes like shelf flow, display placement, and packaging innovation.

THE POWER OF

BEHAVIORAL PROOF

+227% CONVERSIONS

Same endcap. Same creative, assortment, and promotion — two different placements.

A national CPG brand ran identical candy endcaps in two store zones. The high-traffic placement drove +44% exposure. The quieter one drove +227% more conversions.

Behavioral evidence revealed why: traffic and conversion aren't the same thing. The brand stopped optimizing for who walked past and started optimizing for who actually bought — then built a placement playbook it scaled across retailers and channels.

Talk To Our Team

Hight-Traffic Placement

+44%

Exposure

Quieter Placement

+227%

conversions

RESOURCES

Smarter Secondary Displays | VideoMining

During a promotional period, secondary displays can account for up to 70% of your sales.

Category Management Insights for CPG Brands | VideoMining

The best retailer collaborations aren’t transactional. They’re built on a foundation of trust — and that trust is earned when a CPG brand consistently shows up with something a retailer actually needs: answers.

Faster In-Store Shopper Research | VideoMining

For CPG teams, some of the most essential in-store shopper insights are traditionally hidden in the four walls of brick-and-mortar stores. Big-time investments and ambitious retail growth strategies wait for no one, and marketers often find themselves answering high-stakes questions with incomplete information, like:

5 Friction Points Hurting Your Category Performance

Discover hidden friction points hurting your category performance and depleting shoppability, plus how AI tools can help.

Mastering the In-Store Micro-Moment: 3 Steps to Improve the Path to Purchase

In the digital world, marketers obsess over "micro-moments"—those split-second decision points where a consumer clicks, scrolls or converts. But why does this granularity vanish when we talk about physical retail? Where are the smarter attribution models that dissect the in-store shopper journey with the same level of precision?

Smart Space Planning for Shelf Optimization | VideoMining

In a world where every inch of shelf space counts, smarter space planning is a competitive necessity. The best category strategies start with a deep understanding of the shopper, validated through real-world testing and scaled strategically. VideoMining combines AI-powered observational research with shopper-driven context to deliver actionable behavioral insights you can turn into measurable wins. The shelf strategies of yesterday won’t meet tomorrow’s shopper demands. The race is on to develop smarter ways to plan your shelves and improve shopper engagement.

Behavior Labs by VideoMining

Introducing a new approach to in-store analytics, offering retailers unprecedented visibility to their shopper behavior insights with a strategic partnership program.

Shopper Marketing with Behavioral Science: How in-store research is improving displays and brand marketing for CPGs

Bring data-driven decision making to your brand and portfolio strategy with VideoMining. From packaging innovation to new product entry testing, marketers can elevate their empathy-led brand strategies with empirical insights.

CPG

See what shoppers actually do — and turn it into your advantage.

VideoMining gives CPG brands a new kind of evidence: real shopper behavior at the shelf, at scale, connected to what they bought and why. A new layer of behavioral to transform your existing insights stack — and a new set of capabilities to lead retail growth.

Limitless retail data, but none can tell you what captured attention, built impulse, or shaped the decision that led to the sale.