Nuggets
How In-Store Shopper Experience Improves Shoppability, Loyalty & Retail Sales
Learn how shopper behavior, shoppability, and in-store experience improve retail sales, shopper loyalty, and in-store co
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Featured Nuggets
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Featured Case Studies
Case Studies
Convenience Store Design: A Client Success Story
sing VideoMining's advanced in-store observational research, a leading convenience store operator developed a robust, evidence-led understanding of shopper interactions and aisle navigation. Focusing on high-traffic dest...
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Featured Whitepaper
Whitepaper
The Category Management Guide to Shopper Science
This white paper explores how to integrate behavioral science into the category management (CatMan) process, offering innovative strategies to enhance decision-making and deepen customer engagement. Key highlights includ...
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Featured Media
Press Releases
VideoMining Completes Two Landmark Convenience Studies to Help Retailers and CPGs Unlock In-Store Growth
2026 Convenience Behavior Tracker benchmarks reveal changing shopper traffic, trip missions, checkout behavior and front
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Press Releases
VideoMining Completes Two Landmark Convenience Studies to Help Retailers and CPGs Unlock In-Store Growth
2026 Convenience Behavior Tracker benchmarks reveal changing shopper traffic, trip missions, checkout behavior and front end opportunities ahead of the NACS Show
Press Releases
VideoMining Launches RMInstore™: A Behavioral Platform for Proving and Improving Retail Media ROI
New Behavior Hub™ application gives Retail Media Networks and their CPG partners in-store evidence of shopper reach and engagement with media and with product — revealing incremental value that point-of-sale data alone can't show.
Press Releases
VideoMining Appoints Umesh Sharma as Chief AI Officer to Accelerate Next Generation of AI-Powered Behavioral Shopper Intelligence
Veteran AI, machine learning, computer vision and security leader joins VideoMining to transform more than 16 years of behavioral retail data into new AI-powered products and decision tools for retailers and CPG manufacturers.
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Press Releases
VideoMining Appoints Richard Poye as Head of Retail Strategy and Engagement
Retail industry veteran joins VideoMining to help retailers turn in-store blind spots into growth opportunities using behavioral shopper insights
Press Releases
VideoMining Launches Behavior Scout™: A Rapid In-Store Testing & Shopper Research Program Powered by AI-Driven Behavioral Analytics
New shopper research program accelerates in-store testing, enabling CPG manufacturers and retailers to rapidly diagnose shopper friction, quantify growth opportunities, and validate in-store innovations with data-driven confidence.
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Press Releases
VideoMining Announces BehaviorSync™ Platform for Synchronizing Multiple Data Sources to Decode Shopper Behavior
New analytics platform leverages AI and behavioral science to harmonize observed in-store behavior, scanned purchase data, and reported consumer insights into a single, actionable blueprint.
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Retail Innovation
VideoMining Launches Behavior Hub™ Program: Transforming Stores into AI-Powered Insight Engines
New Program Empowers Retailers to Unlock Behavioral Shopper Insights, Drive Innovation, and Boost Store Performance
Category Management
Behavior Labs by VideoMining
Explore VideoMining's Retail Partner Program using Shopper Behavioral Science & AI sensors for unparalleled shopper insights & retail innovation. Visit now
Category Management
VideoMining Completes Grocery Front End MegaStudy
Behavioral data reveals a transforming checkout process & shopper engagement with a variety of merchandising strategies in grocery front end!
Brand Marketing
VideoMining Welcomes Alicia Cleary to Executive Team
VideoMining Welcomes Alicia Cleary, Industry Relations Expert, to Executive Team
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Category Management
Patent for Optimizing In-Store Display Location Awarded to VideoMining
New patent strengthen VideoMining’s already powerful patent portfolio for in-store behavior analytics using computer vision and artificial intelligence.
Press Releases
VideoMining introduces VM Express, a platform for rapid in-store testing and shopper research
VideoMining announces VM Express platform for rapid in-store testing and shopper research to help CPGs and Retailers quickly and reliably test new ideas.
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Press Releases
Snacks In-Store Leakage study to analyze cross-category shopping trends across the store
VideoMining announces a new “In-Store Leakage” study for Snacks, designed to help understand how shoppers make purchase decisions across a multitude of snacks categories across the store.
Press Releases
Beyond Beer Path-to-Purchase Study by VideoMining Designed to Re-imagine Alcoholic Beverage Retailing
VideoMining Corporation announces a new Path-to-Purchase study for “Beyond Beer’, designed to re-imagine alcoholic beverage retailing.
Press Releases
VideoMining Launches VM Nugget – Free bite-size data and insights for CPG Retail
Pennsylvania-based “in-store” analytics firm, VideoMining Corporation (VM), unveiled its VM Nugget program - with a goal to share unique in-store shopper perspective with the CPG Retail community.
Press Releases
Physical Retail is Still Alive – VideoMining’s New Website Brings Focus to “In-store” Shopper Analytics
Pennsylvania-based “in-store” analytics firm, VideoMining Corporation (VM), unveiled its completely redesigned website on November 4, 2020.
Press Releases
Shopper Insights Tracker from VideoMining to help industry respond to changing in-store behavior in Grocery & C-Store channels
Shopper Insights Tracker from VideoMining to help industry respond to changing in-store behavior in Grocery & C-Store channels
Press Releases
Yearlong Grocery Trip Tracker Provides Granular, Brand-Level Insights with Micro-Segmentation
Yearlong Grocery Trip Tracker Provides Granular, Brand-Level Insights with Micro-Segmentation
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Press Releases
400 Million Grocery Store Trips Analyzed in Expanded, Yearlong MegaStudy Released by VideoMining
400 Million Grocery Store Trips Analyzed in Expanded, Yearlong MegaStudy Released by VideoMining
Press Releases
Hispanic and Millennial Shopper Behavior Deep Dives from VideoMining Help C-Store Industry Better Serve Growing Shopper Segments
Hispanic and Millennial Shopper Behavior Deep Dives from VideoMining Help C-Store Industry Better Serve Growing Shopper Segments
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In the News
Three Types of Fuel Customers
In the News
3 Hurdles for C-Stores Around Price
In the News
Cleary Joins VideoMining
In the News
Embracing ATM Users
In the News
CSW News Roundup: Consider the Consumer
In the News
Next in Tech
In the News
Grocery Shopping Trips Getting Shorter
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In the News
Driving Incremental Sales With ATM Availability
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In the News
Trader Joe’s says it will never do self-checkout
Case Studies
Convenience Store Design: A Client Success Story
sing VideoMining's advanced in-store observational research, a leading convenience store operator developed a robust, evidence-led understanding of shopper interactions and aisle navigation. Focusing on high-traffic destination zones like the cold vault, they aimed to enhance shopper exposure and engagement with impulse categories such as salty snacks to build baskets and shape missions into more productive trips.
Case Studies
How Retailers Can Increase Pump-to-Store Conversions This Labor Day
Leading U.S. convenience store retailers often seek to better understand fuel buyer behaviors to identify tactics to drive incremental in-store sales from fuel buyers. These Clients benchmark their shopper behavior and pump-to-store performance against the convenience Behavior Panel™, identify opportunities for improvement, test new at-pump stimuli and track shopper behavioral responses to establish best practices. Here, we offer an example of the project scope and potential findings.
Case Studies
A Grocery Retailer’s Display Audit
In this Case Study, we share a successful project with a leading national grocery chain who wanted to look holistically at secondary displays across the total store and create a metric-driven playbook for quantifying opportunities and designing merchandising programs that were built to win with shoppers, and built to bolster store productivity and reduce waste.
Case Studies
Red Bull
Discover how Red Bull has leveraged Behavior Lab™️ programs to identify implications of cold versus warm product placement, along with implications at the shelf in grocery.
Case Studies
Mondelēz International
Discover how Mondelēz leverages VideoMining’s Behavior Labs™️ to perform analytical deep dives into shopper behaviors and identify best practices to improve shoppers’ ability to navigate the category.
Case Studies
The Hershey Company
Discover how Hershey leverages VideoMining’s Behavior Labs to uncover winning channel-specific insights and unlock empirical evidence on need states during specific day parts and the resulting shopper behaviors that impact the category performance.
Case Studies
PepsiCo
PepsiCo partnered with VideoMining to perform a multi-channel analysis of carbonated soft drink (CSD) shoppers, the nuanced specifics that mark a CSD shopping journey, and the detailed behavioral trends of specific demographic groups, namely Hispanics.
Whitepaper
The Category Management Guide to Shopper Science
This white paper explores how to integrate behavioral science into the category management (CatMan) process, offering innovative strategies to enhance decision-making and deepen customer engagement. Key highlights include understanding shoppers’ experiences to foster empathy, leveraging minor retail stimuli that influence behavior, and identifying critical moments for effective data collection. It also covers shopper journey mapping to uncover navigation challenges, tailoring strategies based on diverse shopper profiles, eliminating friction to enhance shoppability, and building effective Joint Business Plans (JBPs) through behavioral insights. Unlock the potential of your category management strategy by downloading the white paper today!
Whitepaper
Cold Vault Shopper-to-Buyer Conversion Rates Indicate Massive Opportunity
In the fast-paced world of retail, understanding shopper behavior is crucial for driving growth and enhancing the customer experience. At VideoMining, our mission is to unravel the intricacies of in-store shopping by dissecting each individual micro-moment to identify active behaviors in every millisecond of the shopping experience. Through the fusion of powerful AI technology and behavioral science, we empower retailers and CPGs to gain visibility to the entire shopper journey from the moment they enter the forecourt to the moment they walk out the front door.
Whitepaper
The Retail Guide to Artificial Intelligence
Introducing the essential guide to AI technology for retail marketers. Here you’ll find your compass to navigate the transformative, but often elusive, power of artificial intelligence in the retail landscape. In an era marked by rapid change and uncertainty, especially for brick-and-mortar stores, understanding and leveraging AI is no longer just an option but a necessity.
Whitepaper
Path to Purchase: Fact-Based Funnels
VideoMining introduces metrics that matter for accurately quantifying in-store shoppability and uncovering a more complete big-picture funnel approach to category performance and shopper behavior with AI-powered insights. This free White Paper outlines the 3 hidden metrics that tell the full story of your path to purchase performance, and identifies the pressure testing points you should optimize to enhance campaign performance.
Whitepaper
Measuring Brand Strength at the Shelf
Unlock the missing piece of the brand health equation through behavioral data and retail analytics. In this free White Paper, you’ll discover VideoMining’s patented process for tracking shopper behavior to determine the role that brand plays in the shopper decision making process, and how you can distinguish at-shelf, versus pre-shelf, decisions to unlock essential metrics of brand stability.
Whitepaper
Defining and Measuring Shoppability
How do you build more shoppable in-store experiences? It starts by bridging the gap between the shopper experience and marketers’ visibility to those influential moments in the store. In this free White Paper, VideoMining introduces the fundamental elements of measuring in-store shoppability, and provide key behavioral insights on areas to watch for experiential friction. Discover the metrics that truly matter when measuring shoppability, and identify ways to keep a strong pulse on shopper activity to refine your store strategies.
Whitepaper
The Grocery Display Playbook
Discover how industry leaders are using behavioral insights to test and learn their way to winning display strategies in grocery. This free White Paper by VideoMining offers a sneak peek at the metrics that matter when evaluating display performance, the unique attributes of store location that can make, or break, a campaign, the best practices and category strategy considerations to display assortment and cross-merchandising, and the role of testing and learning to optimize campaigns to reach their highest potential.
Category Management
How In-Store Shopper Experience Improves Shoppability, Loyalty & Retail Sales
Learn how shopper behavior, shoppability, and in-store experience improve retail sales, shopper loyalty, and in-store conversion.
Category Management
The Vanishing C-Store Shopper: Understanding Shopper Behavior
C-store shoppers are disappearing, but sales data may not show why. Learn how shopper insights can reveal walkaways and missed conversion opportunities.
Category Management
The Metrics That Actually Explain Why Shoppers Buy (Or Don't)
Sales data shows what sold. Behavioral metrics show why. Learn the five path-to-purchase metrics that reveal where shoppers convert — or walk away.
Nuggets
Before You Redesign, Diagnose | Store Redesign Process
Learn how behavioral audits, shopper behavior data, and prototype testing can improve the store redesign process and reduce costly design decisions.
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Shopper Experience
The C-Store Shoppability Gap | VideoMining
Learn why fuel buyers skip the store and how shopper experience, shoppability, and store design can improve in-store conversion at c-stores.
Nuggets
A Conversation with Umesh Sharma, VideoMining's First Chief AI Officer
Meet Umesh Sharma, VideoMining’s first Chief AI Officer, and explore how he plans to advance AI-powered shopper intelligence and generative AI in retail.
Category Management
Category Management Has a Behavioral Blind Spot — Here’s How to Close It
Category management teams know what sold, but not always what happened at the shelf. Discover how behavioral shopper insights close the gap.
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Nuggets
Trip Missions & In-Store Merchandising | VideoMining
See how trip missions influence shopper behavior and why post-mission moments can improve in-store merchandising and shopper marketing performance.
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Shopper Marketing
Display Engagement Metrics for Shopper Marketing | VideoMining
Learn which display engagement metrics help brands improve shopper marketing, in-store merchandising, and retail strategy using shopper behavior insights.
Shopper Marketing
Smarter Secondary Displays | VideoMining
Learn how shopper behavior insights help brands optimize secondary displays, improve productive traffic, and build smarter merchandising playbooks.
Category Management
Category Management Insights for CPG Brands | VideoMining
Learn how CPG brands can use shopper behavior insights and Behavior Hub™ to strengthen category management and retailer collaboration.
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Nuggets
Faster In-Store Shopper Research | VideoMining
See how Behavior Scout™ helps CPG teams validate in-store strategies, diagnose shopper friction, and get actionable shopper insights faster.
Category Management
5 Friction Points Hurting Your Category Performance
Discover hidden friction points hurting category performance and depleting shoppability, and how AI tools can help improve the in-store experience.
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Shopper Marketing
Mastering the In-Store Micro-Moment: 3 Steps to Improve the Path to Purchase
Master shopper marketing with 3 steps to improve the in-store path to purchase. Discover how micro-moments shape the shopper journey and drive conversions.
Category Management
Smart Space Planning for Shelf Optimization | VideoMining
Learn how shopper-led space planning improves shelf optimization and category management through benchmarking, behavioral insights and scalable playbooks.
Brand Marketing
Shopper Marketing with Behavioral Science: How in-store research is improving displays and brand marketing for CPGs
Discover how shopper marketing powered by behavioral science improves in-store displays and brand marketing. Learn how CPGs can influence shopper decisions, boost engagement, and drive conversions with smarter strategies.
Category Management
Science-Based Retail Performance & Category Management
Discover how Behavior Tracker™ helps improve category management, store optimization, and retail performance with shopper behavior insights.
Shopper Marketing
Trip Sequencing in C-Stores: Using Shopper Insights to Improve Retail Strategy
Learn how trip sequencing helps retailers and CPG brands uncover shopper insights, improve shopper marketing, and optimize the shopper experience.
Category Management
Consumer Decision Trees, Reimagined with Behavioral Science and AI
Transform category strategy with BehaviorSync—turn shopper insights, shopper behavior, and shopper research into consumer decision trees that boost performance.
Nuggets
Dr. Rajeev Sharma: Top 0.5% Researcher in AI/Shopper Insights
Dr. Rajeev Sharma, Founder of VideoMining, ranked in top 0.5% of researchers for pioneering AI in shopper behavior, retail research, and in-store insights.
Category Management
Center Store Strategies That Look Good on Paper, But Fail In-Store
Why center store plans look good on paper but falter in reality. See what C-store trends reveal about the c-store shopper and convenience shopper—how to win.
Shopper Experience
Stop C-Store Foodservice Leakage with VideoMining Insights
Learn how VideoMining helps c-store retailers identify foodservice leakage and optimize strategies with Behavioral Shopper Insights for better retail performance.
Category Management
Enhance Category Management with Shopper Behavior Science
Discover how shopper behavior science empowers smarter category management. Learn to optimize shelf flow, boost engagement and drive retail performance.
Shopper Marketing
Debunking Retail Traffic and Merchandising Myths with Data-Driven Insights
Discover why “high traffic” and “bigger is better” are merchandising myths—and how data-driven strategies unlock smarter retail success. Learn actionable insights to optimize displays
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Category Management
4 Proven Tactics to Boost Category Growth with Shopper Behavior and Experience
Explore how shopper behavior and shopping experience insights power 4 key tactics to improve category growth, store performance, and customer loyalty. Read now!
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Nuggets
Go-to-Market Strategy and Retail Innovation Planning: The Behavioral Science Approach
Discover how VideoMining’s AI-powered behavioral insights revolutionize retail innovation. Learn 3 proven strategies to optimize packaging, merchandising, and product launches—backed by billions of in-store behavioral data points.
Category Management
Space Planning with Behavioral Shopper Insights
Explore how Behavioral Shopper Insights help retailers improve space planning and drive smarter space optimization with data driven, shopper-focused strategies.
Shopper Marketing
Turning In-Store Displays Into Retail’s Secret Weapon
Explore how in-store displays, backed by shopper insights and smart display assortment, can boost sales, drive engagement, and maximise retail ROI. Read more!
Retail Innovation
How Behavioral Shopper Insights Transform Blind Spots into Blueprints for Growth
Unlock in-store shopper behavior with Behavioral Shopper Insights. Discover how AI-driven data turns retail blind spots into growth opportunities. Read more!
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Category Management
Planogram Optimization to Influence Shopper Behavior
Explore how data-driven planogram optimization shapes shopper behavior and boosts conversions using vertical space tactics and AI-powered insights from VideoMining.
Retail Innovation
How Behavior Hub™ Is Leading the Way in Retail Innovation
Explore how Behavior Hub™ drives retail innovation with real-time shopper behavior data and turnkey retail solutions that help retailers act with precision.
Nuggets
Unlocking $150M Growth Through Shoppability: How Behavioral Science Transformed Grocery Category Resets
New- Discover how shopper behavior insights turned failed grocery resets into $150M growth. Discover the ROI of shoppability and why it matters for retail success.
Category Management
The New Rules of Retail: How Intentional Shopper Behavior is Changing the Game
Explore shopper behavior trends such as reduced aisle browsing and mission-driven shopping. Discover effective retail strategies and actionable tips to increase conversions in 2025.
Category Management
Behavioral Science in Category Management : Webinar with CMA
Discover how behavioral science transforms category management. Join our Category Management Association (CMA) webinar to unlock shopper insights. Register now!
Category Management
Super Bowl Shopping Trends: The Behavioral Science Edition
As we approach one of the biggest U.S. sporting events of the year, grocery stores are bracing for a wave of shoppers eager to stock up for game day.
Category Management
The Path to the Backbar
Explore VideoMining's Brand Benchmark™ to transform brand marketing with AI-driven insights, patented metrics, and shopper analytics for greater brand success.
Brand Marketing
VideoMining's Brand Benchmark: Redefining Brand Marketing
Explore VideoMining's Brand Benchmark™ to transform brand marketing with AI-driven insights, patented metrics, and shopper analytics for greater brand success.
Shopper Marketing
Announcing the Grocery Front End Behavior Benchmark Mega Study
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Category Management
Latest Traffic Trends in C-Stores: Key Insights Before the NACS Show
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Shopper Marketing
Shoppability Metrics for Brick-and-Mortar Retail Environments
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Shopper Marketing
Cold Vault Shopper-to-Buyer Conversion Rates Indicate Massive Opportunity
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Shopper Marketing
Unlocking the Secrets of Store Design: A Convenience Retailer Case Study
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Category Management
The Hidden Story of Aisle Dynamics
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Nuggets
How Retailers Can Increase Pump-to-Store Conversions This Labor Day
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Shopper Marketing
Display Misconceptions
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Nuggets
Shopper Behavior Science KPIs: Where to Start
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Shopper Marketing
Frictionless Shopping: Aspirational? Yes. Realistic? Nope.
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Nuggets
Want to Influence Shopper Behavior? First, You’ve Got to Understand It.
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Brand Marketing
Smart Innovation Starts with Smart Testing
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Category Management
The Paradox of Choice in a Display Assortment
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Category Management
The Power of Produce
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Brand Marketing
Cold Beverages Are Having a Hot Moment
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Shopper Marketing
Why You Should Track Your Shopper Behavior
Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.
Shopper Experience
The State Of Retail and Consumer: Top Takeaways from NRF
Discover key insights from NRF's 2024 report on consumer behavior analytics and retail data analytics. Know how Videomining shapes the retail trends.
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Category Management
3 Rules for Winning Promotions
VideoMining takes a closer look at the metrics that actually matter when it comes to in-store promotions.
Nuggets
A Behavioral Science Perspective on Holiday Shopping
Holiday projections for in-store shopper behavior
Nuggets
Write Captivating Copy with Behavioral Science-Inspired Tips
Discover how copywriting and shopper marketing can be tweaked with shopper behavior insights to deliver winning campaign performance
Shopper Experience
Crosswalks and the Front End
Learn the shopper behavior insights that help inspire impulse purchases and boost customer experience and brand perception in retail marketing.
Nuggets
The One Stop Shop? ATM Users in C-Stores Examined
ATM users in convenience stores and techniques to increase incremental in-store sales for retail marketing to c-store shoppers.
Nuggets
Actions Speak Louder Than Words
We pooled our team of shopper behavior scientists to hear from them, what are the biggest lessons they wish to share with CPG marketers.
Category Management
Space Optimization
A pragmatic approach to space optimization that incorporates category management best practices and behavioral science.
Category Management
Redefining Category Management
VideoMining reviews the history of category management, and how the future of category management is data-driven and insight focused.
Shopper Experience
Bias Breaking: The Problem with Self-Reported Behavior
Qualitative research is often conflated by self-reported behavior. Category and brand marketing teams leverage behavioral research to close the gap.
Shopper Marketing
Capture Fast-Moving Candy Impulse Sales
VideoMining took a closer look at the behavior and shopping patterns of Candy shoppers in C-Store, measuring the movements, glances, and actions of shoppers across every 1/10th of a second during their shopping journey.
Category Management
Fact-Base Your Funnel
Category scorecards of the future look closer at the shopper path to purchase and sales funnel with more detailed in-store analytics
Shopper Marketing
Front End Engagement Influenced By Group Attributes
Consumer and shopper research indicate that size and composition of a group matters when it comes to impulse sales in grocery front end. Merchandising.
Brand Marketing
Empathy in Category Leadership
Empathy helps category leadership and brand marketing teams get closer to their shopper and build shopper-centric programs that will win at retail.
Shopper Marketing
How to Build Displays That Won't Fail
Displays in convenience and grocery stores often fail due to a few common misconceptions in merchandise design strategy.
Brand Marketing
Behavioral Coaching: A New Frontier for Test & Learns
Test and Learns provide opportunity for brand marketers to use consumer and shopper insights to build strong innovation. In-store testing, analytics, brand
Shopper Marketing
The Female Factor: Focusing on Women Key to Boosting Front End Revenue
Female shoppers are valuable front end buyers in grocery. Drive incremental sales through shopper marketing and consumer insights for merchandise/displays.
Shopper Marketing
Pump to Store Conversion
Convenience retailers can design more effective campaigns to drive incremental sales from pump traffic by looking closer at shopper behavior.
Brand Marketing
3 Moments of In-Store Truth for Innovation Launches
CPG Innovation launches have the highest failure rate of all industries. Shopper Behavior Insights help design new product launches in grocery and c-store
Brand Marketing
Innovation at Retail: Measuring Impact Across Go-to-Market Plan
CPG marketers should leverage iterative in-store testing and learning to measure shopper behavior to execute a successful innovation product launch.
Brand Marketing
The 3 Moments of Truth That Dictate Success of Innovation Launches In-Store
CPG marketers should leverage iterative in-store testing and learning to measure shopper behavior to execute a successful innovation product launch.
Brand Marketing
Innovation at Retail
Summer offers a unique opportunity to promote specific products at the right time and place; behavioral insights can help optimize those in-store programs.
Category Management
3 Tips to Win Summer Holiday In-Store Programming
Summer offers a unique opportunity to promote specific products at the right time and place; behavioral insights can help optimize those in-store programs.
Shopper Experience
C-Store Self-Checkout: A Double-Edged Sword?
Latest c-store behavioral data shows greater usage of self-checkout but lagging impulse sales, pointing to a need to rethink front end merchandising.
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Brand Marketing
Display Diagnostics: Are you asking the right questions?
As Opportunities for In-Store Displays Are Shrinking, What Questions Should You Be Asking? A data-driven approach provides an answer.
Shopper Marketing
C-Store Beer Displays
Taking the guess work out of display strategies with behavioral insights: examples from Beer displays in C-Stores.
Category Management
Adapting Retail Marketing to Current In-Store Behaviors
Inflation and economic uncertainty have greatly impacted shopper behaviors, making it critical to adapt your retail marketing to current in-store behaviors.
Brand Marketing
Brand Strength At-Shelf, A Whitepaper by VideoMining
Learn how to evaluate the true competitive strength of your brand in today's retail environment, leveraging AI to unlock at-shelf behavioral insights.
Shopper Marketing
Price Increases Drive Longer Deliberation at the Shelf
VM behavioral data shows that as grocery prices rise, shoppers are approaching their in-store purchase decisions with more thoughtfulness and caution.
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