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VideoMining is a market research firm that specializes in Shopper Behavior Insights. We fuse powerful AI technology and behavioral science to unlock unprecedented insights across the entire in-store experience.

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Convenience Store Design: A Client Success Story

sing VideoMining's advanced in-store observational research, a leading convenience store operator developed a robust, evidence-led understanding of shopper interactions and aisle navigation. Focusing on high-traffic destination zones like the cold vault, they aimed to enhance shopper exposure and engagement with impulse categories such as salty snacks to build baskets and shape missions into more productive trips.
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How Retailers Can Increase Pump-to-Store Conversions This Labor Day

Leading U.S. convenience store retailers often seek to better understand fuel buyer behaviors to identify tactics to drive incremental in-store sales from fuel buyers. These Clients benchmark their shopper behavior and pump-to-store performance against the convenience Behavior Panel™, identify opportunities for improvement, test new at-pump stimuli and track shopper behavioral responses to establish best practices. Here, we offer an example of the project scope and potential findings.

Explore our Pump to Store Conversion Case Study

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A Grocery Retailer’s Display Audit

In this Case Study, we share a successful project with a leading national grocery chain who wanted to look holistically at secondary displays across the total store and create a metric-driven playbook for quantifying opportunities and designing merchandising programs that were built to win with shoppers, and built to bolster store productivity and reduce waste.

Explore our Grocery Retailer’s Display Audit Case Study

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Red Bull​

Discover how Red Bull has leveraged Behavior Lab™️ programs to identify implications of cold versus warm product placement, along with implications at the shelf in grocery. ​

Explore our Red Bull Case Study

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Mondelēz International​

Discover how Mondelēz leverages VideoMining’s Behavior Labs™️ to perform analytical deep dives into shopper behaviors and identify best practices to improve shoppers’ ability to navigate the category.​

Explore our Mondelēz International​ Case Study

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The Hershey Company​

Discover how Hershey leverages VideoMining’s Behavior Labs to uncover winning channel-specific insights and unlock empirical evidence on need states during specific day parts and the resulting shopper behaviors that impact the category performance. ​

Explore our the Hershey Company​ Case Study

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PepsiCo

PepsiCo partnered with VideoMining to perform a multi-channel analysis of carbonated soft drink (CSD) shoppers, the nuanced specifics that mark a CSD shopping journey, and the detailed behavioral trends of specific demographic groups, namely Hispanics.

Explore our PepsiCo Case Study

We're committed to your privacy. VideoMining uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.

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