Impact of traffic flow, adjacencies and endcap design on sales in frozen food department
VM benchmarked performance of the ten most shopped Frozen categories, examining critical metrics like exposure, shopper conversion and cross-purchasing behavior. It was able to offer a cross-store comparison that ...Read more
Effective aisle design and merchandising is key for optimizing conversion
VideoMining’s data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category. Particularly of interest was the use of traffic heatmaps, which use color coding to illustrate areas of high and low traffic throughout the shopping processRead more
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Flying blind without In-store Path-to-Purchase data
This may seem like a bold statement given the wide array of data and analytics employed in Category ...Read More
Is your in-store promotion giving you the best financial return
As a CPG manufacturer you breathe a sigh of relief or joy simply to get onto the promotional calendar of ...Read More
Hard seltzers shine in convenience stores, appealing to new shopper segments, trips.
Hard seltzers had a meteoric growth in c-stores moving from 1.2% share of total alcoholic beverage sales ...Read More