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Success Stories

Impact of traffic flow, adjacencies and endcap design on sales in frozen food department

VM benchmarked performance of the ten most shopped Frozen categories, examining critical metrics like exposure, shopper conversion and cross-purchasing behavior. It was able to offer a cross-store comparison that ...

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Effective aisle design and merchandising is key for optimizing conversion

VideoMining’s data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category. Particularly of interest was the use of traffic heatmaps, which use color coding to illustrate areas of high and low traffic throughout the shopping process

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VideoMining Nugget

VM tracks tens of million shopping trips each week and analyzes the in-store shopper data. Subscribe to the VM Nugget program and gain a unique shopper perspective.

Whitepapers

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Monitoring In-store Behavior Trends
Shopping behaviors have been changing quite rapidly— driven by a multitude of factors related to health, lifestyles, seasonality, the economy, technology and delivery options. Both manufacturers and retailers need agility to quickly adapt their strategies and match to changing needs.
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Optimizing Display Location Using Behavior Analytics
The assignment of display locations to specific promotions should be data driven; Without data-backed research, manufacturers are just guessing about which location is optimal for their display, and retailers are just guessing ...
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Bringing the Shopper into the Category Reset Process
Category resets are a huge investment for grocery retailers, estimated to cost roughly $750M annually. Retailers must constantly execute resets due to manufacturers continually evolving their product offerings to meet the needs of shoppers.
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Webinars

Pandemic drove more men to grocery stores, changing the in-store dynamics

During early phases of the pandemic there was significant spike in the proportion of men making grocery ...

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Why did the pollsters go wrong, twice?

A more relevant question for the patrons in the CPG Retail industry is: why 85% of the new CPG products ...

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30% decline in conversion rate for Pay at the Pump traffic

The decline in fuel requirements owing to quarantine and remote working has inevitably caused fuel sales ...

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