Impact of traffic flow, adjacencies and endcap design on sales in frozen food department
VM benchmarked performance of the ten most shopped Frozen categories, examining critical metrics like exposure, shopper conversion and cross-purchasing behavior. It was able to offer a cross-store comparison that ...Read more
Effective aisle design and merchandising is key for optimizing conversion
VideoMining’s data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category. Particularly of interest was the use of traffic heatmaps, which use color coding to illustrate areas of high and low traffic throughout the shopping processRead more
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Pandemic drove more men to grocery stores, changing the in-store dynamics
During early phases of the pandemic there was significant spike in the proportion of men making grocery ...Read More
Why did the pollsters go wrong, twice?
A more relevant question for the patrons in the CPG Retail industry is: why 85% of the new CPG products ...Read More
30% decline in conversion rate for Pay at the Pump traffic
The decline in fuel requirements owing to quarantine and remote working has inevitably caused fuel sales ...Read More