Defining and Measuring Shoppability
How do you build more shoppable in-store experiences? It starts by bridging the gap between the shopper experience and marketers’ visibility to those influential moments in the store. In this free White Paper, VideoMining introduces the fundamental elements of measuring in-store shoppability, and provide key behavioral insights on areas to watch for experiential friction. Discover the metrics that truly matter when measuring shoppability, and identify ways to keep a strong pulse on shopper activity to refine your store strategies.
Defining and Measuring Shoppability
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Measuring Brand Strength at the Shelf
Unlock the missing piece of the brand health equation through behavioral data and retail analytics. In this free White Paper, you’ll discover VideoMining’s patented process for tracking shopper behavior to determine the role that brand plays in the shopper decision making process, and how you can distinguish at-shelf, versus pre-shelf, decisions to unlock essential metrics of brand stability.
Measuring Brand Strength at the Shelf
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Path to Purchase: Fact-Based Funnels
VideoMining introduces metrics that matter for accurately quantifying in-store shoppability and uncovering a more complete big-picture funnel approach to category performance and shopper behavior with AI-powered insights. This free White Paper outlines the 3 hidden metrics that tell the full story of your path to purchase performance, and identifies the pressure testing points you should optimize to enhance campaign performance.
Path to Purchase: Fact-Based Funnels
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The Grocery Display Playbook
Discover how industry leaders are using behavioral insights to test and learn their way to winning display strategies in grocery. This free White Paper by VideoMining offers a sneak peek at the metrics that matter when evaluating display performance, the unique attributes of store location that can make, or break, a campaign, the best practices and category strategy considerations to display assortment and cross-merchandising, and the role of testing and learning to optimize campaigns to reach their highest potential.
The Grocery Display Playbook
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