In today’s hyper-competitive retail landscape, every square inch of shelf space matters more than ever. But how do you prove that your space planning decisions will drive measurable impact? How do you learn from your shelf sets over time to work towards better performance? The answer lies not in guesswork, but in granular, actionable insights rooted in real shopper behavior. Enter VideoMining’s Behavioral Shopper Insights—a revolutionary market research company that offers demonstrated expertise in category management, space planning, and retail strategy- all rooted in shopper truths gathered through behavioral science.
What Traditional Space Planning Gets Wrong
Traditionally, category managers have been left to build space optimization plans based on sales data, intuition, or rigid category definitions and roles to allocate shelf space.- But these methods often miss the mark. Without visibility into how shoppers interact with products, retailers risk over-investing in underperforming SKUs, misaligning product placement, and failing to adapt their strategy to the shifting wants/needs of their core shopper base.
The Proof Is in Shopper Behavior
VideoMining’s Behavioral Shopper Insights transform space planning processes through concrete evidence that support space planning decisions with unmatched precision. By capturing and analyzing millions of in-store shopping journeys, our AI-powered market research platform reveals what traditional metrics can’t:
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How shoppers navigate specific categories: Which zones attract the most attention? Where do bottlenecks occur?
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Micro-level engagement: Which products are picked up, compared, labels read, or put back on the shelf—and why?
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Hidden drivers of conversion: How do promotions, adjacencies and out-of-stocks alter shopper behavior in the moment of truth?
This level of detail allows category strategists to prove the ROI of every reset, ensuring shelf layouts align with actual shopper decision trees.
How Space Planning Can Be Optimized Through Behavioral Science
Here’s how VideoMining’s insights empower retailers and suppliers to make better space optimization decisions with full confidence.
1. Shopper-Centric Category Choice Architecture Approach
Shoppers don’t think in planograms—they follow mental hierarchies shaped by need states, usage occasions, product claims, brand loyalty, and beyond. VideoMining decodes these implicit frameworks to enable category managers to structure assortments and adjacencies around how shoppers actually shop. No more guessing whether a "premium" subcategory belongs on the top shelf or at eye level—let the behavior dictate the planogram.
2. Surgical SKU Rationalization
SKU rationalization requires precision and contextual learnings. By analyzing dwell time, conversion rates, and substitution patterns, VideoMining identifies winners (high engagement, high sales velocity) and losers in the race for space. The result? Data-backed SKU cuts that protect category performance while freeing up space for growth drivers and strategic insertions.
3. Measuring the Full Impact of Resets
Traditional post-reset analyses focus exclusively on sales lifts - an important part, but missing key bits of information. VideoMining goes deeper, tracking changes in shopper traffic flow, basket size, navigation patterns, and cross-category synergies. Did a new adjacency strategy build baskets? Did your price partition-based shelf flow lead to more premium-priced basket additions? Behavioral insights quantify these micro-moments, validating—or refining—every adjustment with precision.
4. Future-Proof with Predictive Insights
Machine learning models trained on VideoMining’s vast behavioral dataset analyze precisely how layout changes will resonate with shoppers. Guesswork can be eliminated when considering: Will expanding a trending subcategory cannibalize another? Will our latest and greatest theory on product organization win with shoppers? VideoMining’s Behavior Test™ services offer turnkey and scalable options to test, learn, iterate, and grow.
VideoMining Brings You from Insights to Action
Imagine knowing exactly how shoppers will respond to a new shelf flow before it’s built. Or identifying which underperforming SKU is a hidden hero for attracting new demographic groups. VideoMining’s Behavioral Shopper Insights make this possible, turning space optimization into measurable tool for category growth.
Ready to prove your next space strategy?
Join leading retailers and brands leveraging VideoMining’s Behavior Tests™ and Behavior Explorations™ to transform your space planning strategy. Because in retail, seeing is believing—and with Behavioral Shopper Insights, you’ll see exactly what works.
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