Keep track of a changing retail environment

Innovate rapidly with a robust capability to measure and analyze shopper’s path-to-purchase

Access actionable insights and recommendations impacting across CPG functions

Shopper Insights Tracker

Ongoing visibility into shopper behavior and trends to continually adapt your strategy for your channel, category, and brand.

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Display Optimization

Fact-based principles to optimize location and various attributes of secondary displays to maximize its value.

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Category Fundamentals

A foundational understanding of the current shopping process at the primary shelf to identify opportunities to improve performance.

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In-store Testing

Understand the ‘real world’ shopper response to any specific marketing or merchandising innovation.

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Custom Research

Designed to address a specific set of objectives or customized deeper dive into any aspect of retail or a shopper segment.

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Syndicated Data

Receive timely shopper data and insights across the path-to-purchase collected from VM’s extensive network of grocery and convenience store panels.

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Syndicated In-Store Shopper Panel

Quantifies key shopper attributes including demographics, behavioral, and transactional

Grocery

Industry's largest in-store shopper panel, in partnership with leading Grocery and C-store retailers Tracks over 1.5 billion Store Trips

C-Store

Massive Dataset
Advanced Sensing and AI
Unbiased and Comprehensive
On Demand
Deeper Shopper Insights

Tracks over 1.5 billion shopping trips across grocery and c-store channels
Collects longitudinal data over space and time covering a large population

Proprietary technologies (60 patents) for capturing and interpreting in-store behavior
IoT Sensors with Artificial Intelligence (AI) - Capturing “Big Data” on In-Store Behavior

Provides a 360-degree view of shopper behavior — integrates complementary data including POS, Loyalty Card and Planogram
Offers multimodal (Vision/WiFi/BT), non-obtrusive observations of real shoppers

Provides advanced tools and dashboards to power insights when needed
Updates data each month and offers weekly granularity

Store-wide, with full path-to-purchase coverage
Insights not available from traditional panel or transaction data.

Custom Anywhere — expanded coverage across CPG channels with strong retailer relationships

Explore technologies

For Retailers

Experience a unique, definitive advantage with shopper behavior data – fact-based insights to adapt and respond to rapidly transforming shopper or retail environment.

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Client stories

SaraLee: Increasing sales by changing category layout for the Bread category

VM compared Bread category engagement for two different layouts: 'Vendor' based vs 'Type' based, over a multiweek period to uncover the impact of the new layout.

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Red Bull: evaluate the impact of cold box displays on the Energy Drinks category

VM tracked and measured shoppers throughout the store to evaluate the effectiveness of all locations for Energy Drinks—including cold box, front end, warm shelf and secondary displays—aimed at developing a holistic understanding of shopper behavior and opportunities for growth.

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Pepsi: wanted a better understanding of the Hispanic shopper and how their shopping habits differ from non-Hispanics

VM's multi-channel approach provided Pepsi with immense knowledge about its shoppers and the trip missions, with some shocking insights when segmented by demographics.

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Hershey: wanted to slice and dice shopper behavior data to understand triggers driving impulse shopping

VM helped Hershey analyze different aspects of shopping through the day including day-part analysis and found interesting queues to affect category location.

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Channel coverage

VM’s panel provides unobtrusive coverage of 1.2 billion grocery store trips and 300 million convenience store trips. This collected in-store behavior data is supported by custom research options and analytics using VM’s proprietary tools and processes.

Why VideoMining is essential

Brands need in-store data and actionable insights to optimize their marketing and merchandising strategies and keep up with the ever-changing, versatile shopper behavior

Research shows that approximately 70% of purchase decisions in stores are made at the shelf. While there are plenty of options to learn about consumer preferences, loyalty, propensity to buy, and other consumer habits, there is little data to analyze the factors that may affect customers' purchase decisions while inside the store. VideoMining addresses this gap between pre and post-sales insights and develops solutions to enable CPG and retail brands to make informed decisions across the shoppers’ path-to-purchase.

VideoMining platform

What clients say

“I am a big believer in VideoMining’s methodology and technology.”

Kent Bassett

Senior Director of Shopper and Channel Insights

“VideoMining was instrumental in helping Sara Lee catapult into the top 10 for Shopper Insights and Category Management.”

— Kyle Reynolds

Director of Category Leadership & Insights

“We said, “Okay, let’s take all the people who bought and all the people who didn’t buy and look at every measure.” When we did that, we found that day parts showed us some really different patterns of behavior.”

Susan LaPointe

Director of Shopper Insights

Navigate challenges in shopper and retail landscapes with ongoing, fact-based insights

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Keep track of a changing retail environment

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