Experience a unique, definitive advantage with shopper behavior data – fact-based insights to adapt and respond to rapidly transforming shopper or retail environment.
SaraLee: Increasing sales by changing category layout for the Bread category
VM compared Bread category engagement for two different layouts: 'Vendor' based vs 'Type' based, over a multiweek period to uncover the impact of the new layout.
Red Bull: evaluate the impact of cold box displays on the Energy Drinks category
VM tracked and measured shoppers throughout the store to evaluate the effectiveness of all locations for Energy Drinks—including cold box, front end, warm shelf and secondary displays—aimed at developing a holistic understanding of shopper behavior and opportunities for growth.
Pepsi: wanted a better understanding of the Hispanic shopper and how their shopping habits differ from non-Hispanics
VM's multi-channel approach provided Pepsi with immense knowledge about its shoppers and the trip missions, with some shocking insights when segmented by demographics.
Hershey: wanted to slice and dice shopper behavior data to understand triggers driving impulse shopping
VM helped Hershey analyze different aspects of shopping through the day including day-part analysis and found interesting queues to affect category location.
VM’s panel provides unobtrusive coverage of 1.2 billion grocery store trips and 300 million convenience store trips. This collected in-store behavior data is supported by custom research options and analytics using VM’s proprietary tools and processes.
Why VideoMining is essential
Brands need in-store data and actionable insights to optimize their marketing and merchandising strategies and keep up with the ever-changing, versatile shopper behavior
Research shows that approximately 70% of purchase decisions in stores are made at the shelf. While there are plenty of options to learn about consumer preferences, loyalty, propensity to buy, and other consumer habits, there is little data to analyze the factors that may affect customers' purchase decisions while inside the store. VideoMining addresses this gap between pre and post-sales insights and develops solutions to enable CPG and retail brands to make informed decisions across the shoppers’ path-to-purchase.
VideoMining platform
What clients say
“I am a big believer in VideoMining’s methodology and technology.”
Kent Bassett
Senior Director of Shopper and Channel Insights
“VideoMining was instrumental in helping Sara Lee catapult into the top 10 for Shopper Insights and Category Management.”
— Kyle Reynolds
Director of Category Leadership & Insights
“We said, “Okay, let’s take all the people who bought and all the people who didn’t buy and look at every measure.” When we did that, we found that day parts showed us some really different patterns of behavior.”
Susan LaPointe
Director of Shopper Insights
Navigate challenges in shopper and retail landscapes with ongoing, fact-based insights
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SaraLee
Learn how Sara Lee used Bread endcaps to increase exposure and minimize in-aisle confusion with an aisle redesign and increased signage
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Red Bull
Learn how RedBull developed a deeper understanding of oinline cold box displays for its Energy Drink buyers.
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Pepsi
Learn how PepsiCo developed a model store concept and new display approach to take advantage of observed c-store shopper behaviors.
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Hershey’s
Learn how VM’s Study/Track Display performance helped improve conversion and cross-purchase for the candy giant.
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