RETAIL

See what shoppers actually do — and turn it into your advantage.

VideoMining gives retailers a new kind of evidence: real shopper behavior from your stores, at scale, connected to what shoppers bought and why. A new layer of behavioral intelligence to understand and optimize the in-store experience — and a new set of capabilities to drive growth for you and your supplier partners.

THE MEASUREMENT GAP

Limitless retail data, but none can tell you what captured attention, built impulse, or shaped the decision that led to the sale.

The most consequential moments in shopper marketing happen before the transaction. A display either stops a shopper, or it doesn’t. A promotion either changes behavior or simply rewards a purchase that was already going to happen. A retail media moment either registers, redirects, and influences — or it blends into the background. These are the moments that determine whether your investment generated a return. And they’re invisible to every data source that measures only outcomes.

Without behavioral evidence, shopper marketing strategy is built on instinct — what worked before, what feels right, what the agency recommended, what leadership approved. The result is a planning cycle where the most important questions go unanswered. Which placements genuinely drive incremental response? Which creative formats earn attention versus get ignored? Which promotions build trial versus erode margins? Which retail media moments truly influence what a shopper does next?

VideoMining makes those moments visible — connecting real in-store behavioral evidence to every stage of the path to purchase, so the decisions behind your investment are grounded in Shopper Truth, not assumption.

WHAT YOU CAN DO

Behavioral evidence transforms the decisions
that shape store performance.

Optimize the store experience

See how shoppers really move through your stores, where they slow down, speed up, or disengage, and what changes to layout, flow, assortment and the front end would move the most value.

Make every square foot work harder for you

Understand how macro space, destination zones, and category adjacencies perform against real shopper behavior, so space decisions are grounded in fact, not formula.

Prove and optimize your retail media

Know precisely whether shoppers saw the moment, whether it changed what they did next, and whether it drove incremental behavior — behavioral proof your retail media network can stand behind and improve the ROI for advertisers.

Lead the industry revolution

Own exclusive behavioral insight into your own stores, and anchor every JBP with evidence only you can bring. The result is sharper, more valuable collaboration — and a capability your supplier community will want to be part of.

WHAT MAKES US DIFFERENT

Sixteen years of behavioral shopper insights, delivered at a scale no one can replicate.

1.6B+

Shopping trips observed
every year

16+

Years of
behavioral data

50+

AI & machine
learning patents

100s

Brands & retailers
served

Three ways to put behavioral evidence to work.

Behavior Benchmarks™

Gain an up-close perspective on how shoppers are behaving across stores and formats — and where growth is hiding — across the total channel.

Behavior Explorations™

Commission custom deep-dives into a specific store, format, category, or shopper question.

Behavior Tests™

Validate changes in real stores before you roll them out — tracking how shoppers respond to layout, flow, front-end, and space decisions.

THE POWER OF

BEHAVIORAL PROOF

+227% CONVERSIONS

Same endcap. Same creative, assortment, and promotion — two different placements.

A national CPG brand ran identical candy endcaps in two store zones.The high-traffic placement drove +44% exposure. The quieter one drove +227% more conversions.

Behavioral evidence revealed why: traffic and conversion aren't the same thing. The brand stopped optimizing for who walked past and started optimizing for who actually bought — then built a placement playbook it scaled across retailers and channels.

Find Your Behavioral Proof

Hight-Traffic placement

+44%

Exposure

Quieter Placement

+227%

conversions

RESOURCES

Smarter Secondary Displays | VideoMining

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During a promotional period, secondary displays can account for up to 70% of your sales.

5 Friction Points Hurting Your Category Performance

Discover hidden friction points hurting your category performance and depleting shoppability, plus how AI tools can help.

Mastering the In-Store Micro-Moment: 3 Steps to Improve the Path to Purchase

In the digital world, marketers obsess over "micro-moments"—those split-second decision points where a consumer clicks, scrolls or converts. But why does this granularity vanish when we talk about physical retail? Where are the smarter attribution models that dissect the in-store shopper journey with the same level of precision?

Smart Space Planning for Shelf Optimization | VideoMining

In a world where every inch of shelf space counts, smarter space planning is a competitive necessity. The best category strategies start with a deep understanding of the shopper, validated through real-world testing and scaled strategically. VideoMining combines AI-powered observational research with shopper-driven context to deliver actionable behavioral insights you can turn into measurable wins. The shelf strategies of yesterday won’t meet tomorrow’s shopper demands. The race is on to develop smarter ways to plan your shelves and improve shopper engagement.

Behavior Labs by VideoMining

Introducing a new approach to in-store analytics, offering retailers unprecedented visibility to their shopper behavior insights with a strategic partnership program.

Science-Based Retail Performance & Category Management

Have you ever wondered how VideoMining is able to offer concrete industry insights that provide a nationwide and channel-wide perspective? Are you curious to know where we’re pulling evidence of behavioral trends from?

Trip Sequencing in C-Stores: Using Shopper Insights to Improve Retail Strategy

Every step a shopper takes can reveal valuable insights into behaviors, preferences, motivations and purchase triggers. These insights help retailers and brands strengthen their shopper marketing strategies and improve the overall shopper experience in convenience stores. That’s why trip sequencing provides such valuable intelligence for retailers, c-store operators and brands, and is considered a metric that matters here at VideoMining. Read on to discover the mechanisms of trip sequencing and how AI can help you connect the dots across shopper trips to find the hidden edge.

Debunking Retail Traffic and Merchandising Myths with Data-Driven Insights

Do you ever wonder how many merchandising decisions you’re making based on long-held, but unproven, assumptions? Here are a few:“High-traffic areas guarantee high conversions” or “Bigger displays mean bigger results.” But what if these “best practices” are actually holding your brand back?

RETAIL

See what shoppers actually do — and turn it into your advantage.

Limitless retail data, but none can tell you what captured attention, built impulse, or shaped the decision that led to the sale.