Impact of traffic flow, adjacencies and endcap design on sales in frozen food department
VM benchmarked performance of the ten most shopped Frozen categories, examining critical metrics like exposure, shopper conversion and cross-purchasing behavior. It was able to offer a cross-store comparison that ...Read more
Effective aisle design and merchandising is key for optimizing conversion
VideoMining’s data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category. Particularly of interest was the use of traffic heatmaps, which use color coding to illustrate areas of high and low traffic throughout the shopping processRead more
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