New Behavior Hub™ application gives Retail Media Networks and their CPG partners in-store evidence of shopper reach and engagement with media and with product — revealing incremental value that point-of-sale data alone can't show.
State College, PA – September 29, 2026 - VideoMining, the leader in AI-powered Behavioral Shopper Insights, today announced the launch of RMInstore™, a new behavioral measurement and optimization platform purpose-built for Retail Media Networks (RMNs) operating in physical stores. RMInstore™ gives RMNs and their CPG partners the evidence that point-of-sale data alone cannot provide: whether shoppers actually saw the ad, engaged with the products it promoted, and moved further along the path to purchase.
When it comes to in-store retail media, most RMNs can confidently report if an ad ran, and what sold at the register. Everything in between is estimated or left out entirely. As a result, reports of incremental sales give in-store media credit for only a fraction of its impact. But a shopper who notices an in-store ad, walks to the shelf, and engages with the product – only to buy it on a later trip, or at a different location – is still a shopper the media moved. RMInstore™ is built on the premise that an RMN's true value shows up earlier in the shopper journey, in the incremental reach and engagement it drives with the media and the product, often well before – and sometimes instead of – a direct sale at the register.
Built on VideoMining's patented in-store behavioral sensing and its proprietary BehaviorSync™ platform, RMInstore™ measures the complete shopper journey across two connected stages of impact:
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Media Reach & Engagement: Quantify how many shoppers actually saw and engaged with in-store retail media – displays, endcaps, digital screens, and shelf placements – not merely how many walked past it.
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Product Path to Purchase: Track those same shoppers as they move toward the promoted product, measuring incremental reach, dwell, and engagement at the shelf – the steps between an ad and a sale that transaction data never captures.
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Prove It, Then Improve It: Turn behavioral evidence into a roadmap – benchmarked against 16+ years of shopper behavior data and 1.6 billion in-store trips observed annually – for placement, creative, and layout changes that lift conversion at every stage of the funnel.
RMInstore™ measures incremental reach, engagement, and sales together. That gives RMNs independent proof of their media’s full impact, and an evidence-based road map to improve performance.
“RMNs are being asked to prove ROI using the one metric that most understates their impact – incremental sales,” said Dr. Rajeev Sharma, Founder & CEO of VideoMining. “What happens in between the ad log and the receipt is unaccounted for. A shopper who sees an ad, walks to the shelf, and buys the product next week didn't fail to respond – the retail media worked; POS data alone simply isn't built to see it. RMInstore™ makes that path measurable, so networks can prove their impact and offer behavioral evidence to help buyers improve future campaign performance.”
RMInstore™ is the newest application of VideoMining's Behavior Hub™ platform, the company's retailer-specific offering for ongoing shopper insights and innovation. Behavior Hub™ joins Behavior Tracker™, VideoMining's industry-leading shopper insights program monitoring behavior trends across the total store in the Grocery and Convenience channels for over a decade, and Behavior Scout™, VideoMining's rapid in-store testing and shopper research program, as part of a complete ecosystem for meeting all shopper research and retail growth needs.
RMInstore™ is powered by the latest generation of VideoMining's proprietary AI sensors, a turnkey, easy-to-install system that combines anonymous video sensing with patented technology to measure shopper behavior across the entire store. Embedded computer vision and machine learning algorithms anonymously capture that behavior in detail. VideoMining’s BehaviorSync™ technology then fuses that data with scanned POS data and other reported data sources into a unified, expert-verified view of retail media performance. The underlying methodology is protected by dozens of issued U.S. patents, built on more than 16 years of behavioral research and supported by over 1.6 billion in-store trips observed annually.
About VideoMining
VideoMining is the leading market research and retail analytics company pioneering Behavioral Shopper Insights. By fusing patented AI technology and behavioral science, VideoMining transforms retail blind spots into blueprints for shopper-centric growth. VideoMining’s proprietary methodology anonymously captures and decodes precise behavioral responses to every element of the retail environment – such as product placements, aisle designs, and promotional signage – as shoppers navigate real stores during unscripted trips.
With insights from billions of annual store trips across multiple retail formats, VideoMining empowers CPGs and retailers to optimize every aspect of retail strategy – from category management and shopper marketing to brand positioning and store design – all grounded in real-world behavioral insights. With over 16 years’ experience supporting leading CPG and retail brands, VideoMining bridges the gap between store performance and behavioral science, transforming shopper truths into an unstoppable advantage.
Media Contact:
Alicia Cleary
VP, Marketing and Industry
solutions@videomining.com
www.videomining.com
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