VideoMining Announces BehaviorSync™ Platform for Synchronizing Multiple Data Sources to Decode Shopper Behavior

New analytics platform leverages AI and behavioral science to harmonize observed in-store behavior, scanned purchase data, and reported consumer insights into a single, actionable blueprint.

State College, PA – October 31, 2025 – VideoMining, the leader in AI-powered Behavioral Shopper Insights, today announced the launch of BehaviorSync™, a groundbreaking analytics platform that synchronizes observed in-store behavior, scanned purchase data, and reported consumer context into a single, comprehensive insights framework. BehaviorSync™ harmonizes traditionally disparate data sources, providing retailers and CPGs with a complete, privacy-safe picture of the in-store shopping journey. This effectively closes the loop on pinpointing true cause-and-effect and enables precise measurement of shopper impact.

For decades, the industry has relied on fragmented data sources for critical retail decision-making.  Point-of-Sale (POS) data shows the "what" but not the "why"; while surveys alone lack behavioral truth. This disconnect has made it impossible to empirically validate how in-store stimuli—like displays, promotions, retail media and planograms—influence the shopper’s path to purchase.

BehaviorSync™ solves this challenge by fusing three core signal types through patented AI and computer vision technology grounded in behavioral science: 

Observed Shopper Behavior Signals: 

VideoMining's patented AI sensors discreetly capture shopping behavior as it occurs organically – in real stores, during real trips, without any interruption or influence on the shopper whatsoever.  This approach connects in-store stimuli with precise responses (such as steps taken, glances, and products touched) at scale, definitively revealing cause-and-effect insights. 

Scanned Purchase Signals: 

Trip-level outcomes from anonymized point-of-sale data. They record what shoppers buy and when, linking purchases to their context—like time, location, and path to purchase—all while preserving individual privacy.

Reported Consumer Context Signals:

Reported inputs that provide the “why” behind shopper behavior.  These sources link shopper behavior and purchase outcomes to consumer motives and external influences, such as retail media exposure, online activity, economic trends, and weather patterns.

Transforming Retail Strategy with Fact-Based Shopper Insights

With BehaviorSync™, brands move beyond guesswork to data-driven certainty.  That certainty is grounded in concrete proof of exactly what happened in-store – captured and decoded every 1/10th of a second for unmatched precision.  These insights are the foundation of shopper truth: reflecting an irrefutable reality of what shoppers saw, where they went, when they stopped, what they picked up, and what they purchased.

These observed shopper truths are harmonized with trip-level purchase data – anonymously coded to each shopper track to prove definitively the precise outcome of the shopper’s journey.  This purchase data is securely and anonymously coded to identify which products make it across the scanner – including details on basket inclusions, time of day, lane type used, loyalty status, etc.  With the combined output of these first two signals, we’re left with a factual record of what happened, where, when, and to what end.

Finally, reported consumer context signals are layered onto the analysis to answer the final question: why.  This has long been the missing link in the quest to prove correlation between what shoppers do and what led them to that precise moment of choice. With VideoMining’s innovation, machine learning and artificial intelligence tools connect the dots across these disparate data sources to generate a comprehensive blueprint of shopper truths. These reported consumer context signals can include anything from perceptual studies, surveys on retail media consumption, social influencers, economic impact reports, and beyond.  These signals, when layered onto empirical evidence of raw human behavior in retail, provide a new perspective of shopper behaviors that leaves nothing for speculation.

“One of the biggest pain points in brick-and-mortar retail analytics is the profound disconnect between what shoppers do, what they buy, and the elusive ‘why’ behind it all,” said Dr. Rajeev Sharma, Founder and CEO of VideoMining. BehaviorSync™ was built precisely to bridge that knowledge gap and deepen our understanding of shopper decisions. By harmonizing observed, scanned, and reported signals into one privacy-safe, cohesive dataset, we can finally connect the behavioral triggers that drive or prevent in-store conversion. This is now the definitive source of insights for strategic, fact-based growth – made possible through our unwavering commitment to innovation in AI, machine learning, and behavioral science – all designed specifically to uncover shopper truths.”

BehaviorSync™ is available now to enterprise retailers and CPG brands. The platform’s intelligence is now incorporated into Benchmark and Exploration Reports – available from channel-wide Behavior Tracker programs and retailer-specific Behavior Hub programs.

About VideoMining

VideoMining is the leading market research company pioneering Behavioral Shopper Insights. By fusing patented AI technology and behavioral science, VideoMining transforms retail blind spots into blueprints for shopper-centric growth. VideoMining’s proprietary methodology captures and decodes precise behavioral responses to every element of the retail environment – such as product placements, aisle designs, and promotional signage – as shoppers navigate real stores during unscripted trips. 

With insights from billions of annual store trips multiple retail formats, VideoMining empowers CPGs and retailers to optimize every aspect of retail strategy – from category management and shopper marketing to brand positioning and store design – all grounded in real-world behavioral insights. With over 15 years’ experience supporting leading CPG and retail brands, VideoMining bridges the gap between store performance and behavioral science, transforming shopper truths into an unstoppable advantage. 

Media Contact:
Alicia Cleary
VP, Marketing and Industry
solutions@videomining.com
www.videomining.com