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Analyzing heatmaps and traffic flow gives Mondelez a competitive edge
Learn how VM's data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & ...
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Pepsico enhances path-to-purchase by studying shopper behavior in food stores
Learn how PepsiCo developed a model store concept and new display approach to take advantage of observed ...
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Red Bull developed a deeper understanding of cold box displays for its Energy Drink buyers
How Red Bull developed a deeper understanding of online cold box displays for its Energy Drink buyers.
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