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Build certainty in innovation processes with agile research and rapid in-store testing.
VideoMining (VM) provides a robust capability to accurately measure and understand real-world shopper responses across the path-to-purchase. Typically, conventional testing methods like surveys or focus groups can have an inherent bias that increases uncertainty. This can be countered with VM’s rapid in-store testing which leverages existing in-store panels and allows swift and unobtrusive trials across CPG brand channels.
Precisely measure and understand the behavioral response to your marketing and merchandising innovations. The reality in the store may be quite different! Relying only on simulations (VR), surveys or focus groups significantly increases uncertainty.

Impact

VM’s rapid testing solutions enable CPG manufacturers to meticulously manage operational or financial risks inherent in complex innovation processes. Testing can help measure in-store strategies and positively impact the business by:
Screening and optimizing marketing
Testing products and package design in-store
Forecasting sales and financial results
Optimizing product placement, pricing, and assortment strategies

Rapid test options to meet CPG brand-specific requirements

Custom Store Driven

Organize rapid in-store testing, diagnostics, and prescriptive analytics across CPG retail channels using VM’s rapid install hardware kit.

Panel Driven

Conduct custom tests at one or more of the existing panel stores in grocery and convenience store channels with quick turnaround and at low cost..

Test Lab

Implement an ‘Always Available’ test lab facility at any retail format and conduct quick, ad-hoc tests to support an aggressive innovation agenda.

Benefits

Improved testing agility and speed

Implement and execute custom in-store testing in a swift, easy, and economical manner, leveraging historical data, strong retailer relationships, and existing in-store panels.

Robust in-store testing

Combine cutting edge sensing technologies, advanced AI + ML engine, and multiple data dimensions including behavioral, survey, loyalty, and transaction data, to uncover insights of real shoppers, in-the-store.

Comprehensive methodology

Use unaided measurement and analysis of entire shopping trips, in-context vs post facto methodologies, and access deep and unbiased insights based on large sample sizes.

Full Path-to-Purchase Impact

Analyze shopper behavior and test impact on key path-to-purchase metrics including stop-ability, engagement, conversion, and brand activation..

Increased breadth of coverage

Tests and measures shopper behaviors for a variety of stimuli and across channels, including Grocery, Convenience, Specialty, Drug, and other CPG brand channels.

Client Stories
Innovate and execute ten-times faster to excel in the new environment.

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