Custom Store Driven
Organize rapid in-store testing, diagnostics, and prescriptive analytics across CPG retail channels using VM’s rapid install hardware kit.
Conduct custom tests at one or more of the existing panel stores in grocery and convenience store channels with quick turnaround and at low cost..
Implement an ‘Always Available’ test lab facility at any retail format and conduct quick, ad-hoc tests to support an aggressive innovation agenda.
Improved testing agility and speed
Implement and execute custom in-store testing in a swift, easy, and economical manner, leveraging historical data, strong retailer relationships, and existing in-store panels.
Robust in-store testing
Combine cutting edge sensing technologies, advanced AI + ML engine, and multiple data dimensions including behavioral, survey, loyalty, and transaction data, to uncover insights of real shoppers, in-the-store.
Use unaided measurement and analysis of entire shopping trips, in-context vs post facto methodologies, and access deep and unbiased insights based on large sample sizes.
Full Path-to-Purchase Impact
Analyze shopper behavior and test impact on key path-to-purchase metrics including stop-ability, engagement, conversion, and brand activation..
Increased breadth of coverage
Tests and measures shopper behaviors for a variety of stimuli and across channels, including Grocery, Convenience, Specialty, Drug, and other CPG brand channels.
VM tested Bread category engagement for two different layouts: 'Vendor' based vs 'Type' based, over a multiweek period to uncover the impact of the new layout.View case study