Category Shoppability and Closure Rate: Two metrics that matter!

Today’s category management practice relies almost exclusively on sales, loyalty card and household...

Shopper confidence chasing away c-store blues

The convenience store industry saw a 12-month high in Q2 with an average of 6,193 weekly in-store buyers...

The birth of 4th alcoholic beverage category

The past few years has seen a significant rise in the popularity of alcoholic beverage segments, together...

Cold beverages rebound at grocery front end

While some of the Front End categories continue to struggle in 2021, VideoMining Grocery Shopper Insights...

Shifting shopper behaviors and transforming retailer needs response

The pandemic has impacted so many different aspects of our lifestyles – eating habits, attitudes to...

Category walkways or in-store shopper leakage is a big opportunity

What category sales numbers don’t tell you is the lost opportunity from shoppers walking away after engaging...

Impact of Pandemic on Category Shopper Behaviors

The pandemic has impacted so many different aspects of our lifestyles – eating habits, attitudes to health,...

In-Store Testing for Smart Innovation: Using in-store behavior analytics for rapid evaluation & diagnostics

Today more than ever, both CPGs and retailers are under tremendous pressure to innovate for competing or even...

Flying blind without In-store Path-to-Purchase data

This may seem like a bold statement given the wide array of data and analytics employed in Category...

Is your in-store promotion giving you the best financial return

As a CPG manufacturer you breathe a sigh of relief or joy simply to get onto the promotional calendar of...