VM Nugget
Unique in-store shopper perspective with latest insights from our monthly analysis of 100+ million shopping trips.

For this week

Category Shoppability and Closure Rate: Two metrics that matter!

Today’s category management practice relies almost exclusively on sales, loyalty card and household...

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Category Shoppability and Closure Rate: Two metrics that matter!

Today’s category management practice relies almost exclusively on sales, loyalty card and household...

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Heatmap trend points to increased shopper confidence

Shopper confidence chasing away c-store blues

The convenience store industry saw a 12-month high in Q2 with an average of 6,193 weekly in-store buyers...

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The birth of 4th alcoholic beverage category

The past few years has seen a significant rise in the popularity of alcoholic beverage segments, together...

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Cold beverages rebound at grocery front end

While some of the Front End categories continue to struggle in 2021, VideoMining Grocery Shopper Insights...

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Shifting shopper behaviors and transforming retailer needs response

The pandemic has impacted so many different aspects of our lifestyles – eating habits, attitudes to...

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Category walkways or in-store shopper leakage is a big opportunity

What category sales numbers don’t tell you is the lost opportunity from shoppers walking away after engaging...

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Pandemic's impact on shopper behaviors

Impact of Pandemic on Category Shopper Behaviors

The pandemic has impacted so many different aspects of our lifestyles – eating habits, attitudes to health,...

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In-Store Testing for Smart Innovation

In-Store Testing for Smart Innovation: Using in-store behavior analytics for rapid evaluation & diagnostics

Today more than ever, both CPGs and retailers are under tremendous pressure to innovate for competing or even...

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Flying blind without In-store Path-to-Purchase data

This may seem like a bold statement given the wide array of data and analytics employed in Category...

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Is your in-store promotion giving you the best financial return

As a CPG manufacturer you breathe a sigh of relief or joy simply to get onto the promotional calendar of...

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