The Category Management Blind Spot (2)

Despite a wide array of data and analytics employed by modern Category Management, without data on actual ...

The Dual Conversion Challenge in Convenience

The second quarter of 2022 saw a 15.4% increase in convenience store traffic relative to the previous...

Inflation Morphs Grocery Store Trips

The second quarter of 2022 saw some of the highest price increases in grocery stores in USA, which clearly...

Making In-store Plays with Behavioral Insights

Imagine coaching a football team without being on the sidelines during a game or ability to review the game...

3 Disruptors of C-store Shopping Behaviors

The convenience store industry has been confounded by many challenges beyond the pandemic including...

Making Aisle Flow Work for You

What is the best location for my category in the aisle? Which categories should be next to and across from my...

Remote Work Changes In-store Behaviors

A major and potentially long-term impact seen from the pandemic is the work-from-home (WFH) revolution....

Self-Checkout Changes the Front End Dynamics

Self-checkout lanes have now become dominant in grocery stores and beginning to spread rapidly in convenience...

Where did we lose them, in-store?

It is all about asking the right questions. Whether you are responsible for the performance of a brand, a...

Display Playbook during inflation

There is no question that inflation and other macro factors have led to significant changes in the in-store...

Why New Product Launches Crash In-store?

The failure rate for new products launched by CPG companies is the highest among all industries including...

Evaluating "Brand Strength" at the Shelf

It is abundantly clear that shoppers are approaching their in-store purchase decisions with more caution...