VM Nugget
Unique in-store shopper perspective with latest insights from our monthly analysis of 100+ million shopping trips.

For this week

Adjacencies Matter in Selecting Test/Control Stores

The robustness of in-store concept testing depends on correctly attributing the change in performance to the...

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Adjacencies Matter in Selecting Test/Control Stores

The robustness of in-store concept testing depends on correctly attributing the change in performance to the...

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What are Behavior Labs?

A “lab” is a place to discover new facts and test new ideas. Behavior Labs from VideoMining (VM) are designed...

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Fixing the leaky in-store sales funnel: Optimizing Exposure, Engagement & Closure Rates

Fixing the Leaky In-Store Sales Funnel

In 2021, a typical center store category in a grocery store in USA got exposed to only 14% of the total store...

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Inflation and high gas prices continue to depress in-store traffic.

Inflation, high gas prices and work-from-home trends depress c-store traffic

The average number of weekly in-store buyers in convenience stores was down 14% in 2021 compared to the...

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Frictionless shopping is not just for the checkout

Frictionless shopping is not just for the checkout

Amazon Go and other technology initiatives in recent years have drawn attention to frictionless checkout, but...

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Battle of the Sexes: Men vs Women In-store Behaviors

Battle of the Sexes: Men vs Women In-store Behaviors

Of course it’s not the battle of the sexes but it’s the battle for the sexes in retail – appealing to both...

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Re-imagining Displays

Re-imagining Displays

With the accelerating online migration of grocery sales, there is an opportunity for retailers and...

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Creating destination in Center Store as a way to respond to shrinking sales

Creating Destinations

The grocery store perimeter has evolved to become a key differentiator for retailers, helping them hold their...

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Out-of-Stock is not the key barrier to purchase

Out-of-Stock is not the key barrier to purchase

The past two years has brought Out-of-Stock (OOS) issues to the forefront in the retail industry with the...

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Shopper Confusion Persists in RTD/Beyond Beer

Shopper Confusion Persists in RTD/Beyond Beer

Only 27% of all shoppers who engaged with RTD/Beyond Beer products in a grocery aisle ended up buying. That...

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Three ways to boost in-store sales using shopper insights

3 ways to boost in-store sales using shopper insights

1. Get closer to your (current) shoppers

More than ever, there is a need to understand your category shoppers...

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A Santa Tribute: Holiday Shopping in the Pandemic Era!

A Santa Tribute: Holiday Shopping in the Pandemic Era!

‘Twas the week before ChristmasAnd Santa was busy;So much shopping to do,With a mask on, it made him dizzy!...

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