VM Nugget
Unique in-store shopper perspective with latest insights from our monthly analysis of 100+ million shopping trips.

For this week

The Category Management Blind Spot (2)

Despite a wide array of data and analytics employed by modern Category Management, without data on actual ...

Read More
The Category Management Blind Spot without Behavioral Data

The Category Management Blind Spot (2)

Despite a wide array of data and analytics employed by modern Category Management, without data on actual ...

Read More
The Dual Conversion Challenge in Convenience

The Dual Conversion Challenge in Convenience

The second quarter of 2022 saw a 15.4% increase in convenience store traffic relative to the previous...

Read More
Inflation Morphs Grocery Store Trips

Inflation Morphs Grocery Store Trips

The second quarter of 2022 saw some of the highest price increases in grocery stores in USA, which clearly...

Read More
Making In-store Plays with Behavioral Insights

Making In-store Plays with Behavioral Insights

Imagine coaching a football team without being on the sidelines during a game or ability to review the game...

Read More
3 Disruptors of C-store Shopping Behaviors

3 Disruptors of C-store Shopping Behaviors

The convenience store industry has been confounded by many challenges beyond the pandemic including...

Read More
Making Aisle Flow Work for You

Making Aisle Flow Work for You

What is the best location for my category in the aisle? Which categories should be next to and across from my...

Read More
Remote Work Changes In-store Behaviors

Remote Work Changes In-store Behaviors

A major and potentially long-term impact seen from the pandemic is the work-from-home (WFH) revolution....

Read More
Self-Checkout Changes the Front End Dynamics

Self-Checkout Changes the Front End Dynamics

Self-checkout lanes have now become dominant in grocery stores and beginning to spread rapidly in convenience...

Read More
Where did we lose them, in-store?

Where did we lose them, in-store?

It is all about asking the right questions. Whether you are responsible for the performance of a brand, a...

Read More
Display Playbook during inflation

Display Playbook during inflation

There is no question that inflation and other macro factors have led to significant changes in the in-store...

Read More
Why New Product Launches Crash In-store?

Why New Product Launches Crash In-store?

The failure rate for new products launched by CPG companies is the highest among all industries including...

Read More
Evaluating “Brand Strength” at the Shelf

Evaluating "Brand Strength" at the Shelf

It is abundantly clear that shoppers are approaching their in-store purchase decisions with more caution...

Read More

Stay Ahead!

Subscribe to receive VM Nugget right in your inbox!

  • We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.