Shoppers today are more empowered and demand enhanced shopping experience. Purpose-built for grocery retailers, the Optimizer product suite provides insights and recommendations for key applications, helping retailers improve shopper experience and boost sales performance. It leverages AI algorithms and Big-Data, combining in-store shopper behavior, transaction, loyalty, and other data forms, enabling data-powered decision making.
The Optimizer can be used to improve the effectiveness of a category reset or change in display location. In turn, the brands can drive efficiencies and accelerate growth areas such as shopper engagement, sales conversion, sales margin, shoppability, and overall store productivity.
The Optimizer provides prescriptive analytics for key category management processes, helping retailers drive improvements in areas such as shopper engagement, sales conversion, sales margin, shoppability, and overall store productivity.
Category Reset Optimizer
Monitor and improve performance with custom-purpose solutions
Improve the chances of category planogram or reset success — measured not just by sales but also by shopper experience. This can be achieved by comparing pre and post reset data across all relevant metrics.
Category resets impact how shoppers interact with a category, closure rate, and category sales. Improve the chances of category planogram or reset success — measured not just by sales but also by shopper experience. Avoid costly rollouts of changes across the organization; compare pre and post reset data across all relevant metrics.
Display Location Optimizer
Optimize total store ‘Display’ performance – Leverage power of AI and Big-Data
Understand the effect of location and other attributes on the category display performance. The Display Location Optimizer employs Artificial Intelligence for effective display planning and ensures all categories are prepped for optimal total store display performance periodically
Understand the effect of location and other attributes on the category display performance. The Display Location Optimizer employs Artificial Intelligence algorithms and Big Data, combining historical in-store behavioral and transaction data, to maximize overall sales performance.
Specifically, three VideoMining metrics address total display performance — including incremental sales generated by the display as well as the display’s ability to drive traffic to the primary stocking location of the categories on display.
Access a suite of retailer solutions for a complete impact on performance
Key Category Performance Metrics
Provides periodic shopper data benchmarked against the category’s industry standard. Backed by powerful analytics, brands can examine, measure, and track performance.
Insights, Recommendations, and Dashboards
Highlights behavioral patterns and the trends that impact the effectiveness of categories and displays. It also offers valuable insights and recommendations to enhance their performance.
Ready Lab
Enables a quick test of category resets or display location changes, powering rapid innovation, improved growth, and increased sales.