The ‘in-store’ data quantifies shopper behavior and helps retailers and manufacturers optimize the shopping experience and category performance. This complements their existing buyer data while giving them a definitive edge to their marketing and merchandising strategies.
Brands can use VM’s range of analytics tools and dashboards to power custom analytics or generate on-demand insights for any imaginable area. The dashboards include:
Store Analytics
Aisle Analytics
Shoppability Analytics
Decision Analytics
Basket Analytics