Innovate rapidly with a robust capability to measure and analyze shopper’s path-to-purchase

Achieve quick results from store innovations with custom lab installs

VideoMining’s (VM) Innovator solution provides retailers with an ‘always available’ test lab facility that’s capable of extracting, validating, and transforming in-store shopper data into actionable insights. The solution can go deeper into specific in-store behaviors while rapidly producing results that have a significant, holistic impact on all innovation processes.

Impact

Innovator supports continuous improvement and faster innovation strategy leading to higher ROI in multiple areas

Increase sales per sq. ft. through space optimization

Improve shoppability leading to enhanced customer satisfaction and higher loyalty

Expand basket size with optimal aisle adjacencies and category layouts

Drive sales with optimized display locations backed by quantitative behavior data

Increase the impact of promotions by evaluating the actual impact on in-store behavior

Find answers to improve a broad range of store applications

Store/Aisle

Optimize store design based on traffic flow and engagement patterns

Displays/Promos

Uncover optimal display placements based on shopper response.

Category

Test and refine category design, assortment, and other performance drivers.

Brand

Gauge the impact of new products as well as changes in pricing and packaging.

Delivering rapid, accurate test results through a comprehensive methodology

Extract

Mines data by unobtrusively monitoring in-store shopper behavior from a large number of shopping trips.

Validate

Ensures data accuracy and consistency through a series of cleansing and QA activities using advanced data modeling techniques and AI.

Enrich

Integrates with complementary data, including POS, Loyalty Card, and Planogram.

Analyze/Transform

Benchmarks collected data against indexes and generate standardized metrics to quantify shopper behaviors, including exposure, engagement, and conversion.

Insights/Reports

Allows rapid in-store testing to assess the effectiveness of the innovation pre and post reset, enabling retailers to track and modify strategies.

Innovate and execute 10x faster — measure and track shopper responses with speed and confidence.

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