VideoMining’s (VM) Innovator solution provides retailers with an ‘always available’ test lab facility that’s capable of extracting, validating, and transforming in-store shopper data into actionable insights. The solution can go deeper into specific in-store behaviors while rapidly producing results that have a significant, holistic impact on all innovation processes.
Innovator supports continuous improvement and faster innovation strategy leading to higher ROI in multiple areas
Increase sales per sq. ft. through space optimization
Improve shoppability leading to enhanced customer satisfaction and higher loyalty
Expand basket size with optimal aisle adjacencies and category layouts
Drive sales with optimized display locations backed by quantitative behavior data
Increase the impact of promotions by evaluating the actual impact on in-store behavior
Optimize store design based on traffic flow and engagement patterns
Uncover optimal display placements based on shopper response.
Test and refine category design, assortment, and other performance drivers.
Gauge the impact of new products as well as changes in pricing and packaging.
Mines data by unobtrusively monitoring in-store shopper behavior from a large number of shopping trips.
Ensures data accuracy and consistency through a series of cleansing and QA activities using advanced data modeling techniques and AI.
Integrates with complementary data, including POS, Loyalty Card, and Planogram.
Benchmarks collected data against indexes and generate standardized metrics to quantify shopper behaviors, including exposure, engagement, and conversion.
Allows rapid in-store testing to assess the effectiveness of the innovation pre and post reset, enabling retailers to track and modify strategies.