The Tracker program equips CPG manufacturers with insights to navigate uncertain times and adapts rapidly. Brands can drive marketing and merchandising strategy, innovate 10x faster, and adapt continuously in a world where changing consumer preferences and loyalties are the norm.
Storewide behavior data can answer questions like:
Category behavior data can answer questions like:
Category behavior data can answer questions like:
The Insights Dashboard is a Cloud-based interactive tool that tracks key behavior metrics on an ongoing basis. It helps understand the variation in shopper behaviors with Week-over-Week (WoW) and Month-over-Month (MoM) updates. By using the Insights Dashboard, retailers can explore answers to specific questions while considering all external and internal factors that impact shopper behavior.
Each report contains valuable insights from the in-depth analysis of the shopper behavior from the past quarter, including Quarter-over-Quarter (QoQ) and Year-over-Year (YoY) variations. It provides a detailed presentation of findings and a summary of high priority insights and critical recommendations designed for sharing internally and with partners. The deep dive report is customizable within the context of specific business issues and questions.
This video highlight reel brings findings to life with carefully curated video clips that illustrate key shopper behaviors and other exciting scenarios. These can be easily downloaded and embedded in presentations for internal use and for sharing insights with partners.
The Insights Workshops provides a personalized walkthrough to review underlying data, discuss findings, and deliver maximum value through a hands-on consultative approach.