The Tracker program equips CPG manufacturers with insights to navigate uncertain times and adapts rapidly. Brands can drive marketing and merchandising strategy, innovate 10x faster, and adapt continuously in a world where changing consumer preferences and loyalties are the norm.
Insights delivered at three different levels for a more in-depth analysis of in-store behavior and trends
Storewide behavior data can answer questions like:
- Who is coming to the store?
- What do heatmaps tell us about overall traffic and shopping patterns?
- What are the key trip missions?
- What is the overall performance of key departments?
- What is the waiting time at checkout?
Category behavior data can answer questions like:
- What caused the category exposure rate to change?
- How is the conversion rate changing? What is causing shoppers to walk away?
- Can brands develop better promotions to increase basket size?
- What trip types drive category purchases?
- What are the top cross-purchases for this period?
Category behavior data can answer questions like:
- How is the brand closure rate (shopper to buyer ratio) changing?
- If more purchase decisions are made at the shelf, does my brand perform better?
- What can be done to win the at-shelf battle with competing brands?
- Does more packaging interaction at the shelf result in better or worse brand performance?
- What are the trip types that drive purchases for specific brands or pack sizes in a given period?
Key deliverables
The Insights Dashboard is a Cloud-based interactive tool that tracks key behavior metrics on an ongoing basis. It helps understand the variation in shopper behaviors with Week-over-Week (WoW) and Month-over-Month (MoM) updates. By using the Insights Dashboard, retailers can explore answers to specific questions while considering all external and internal factors that impact shopper behavior.
Each report contains valuable insights from the in-depth analysis of the shopper behavior from the past quarter, including Quarter-over-Quarter (QoQ) and Year-over-Year (YoY) variations. It provides a detailed presentation of findings and a summary of high priority insights and critical recommendations designed for sharing internally and with partners. The deep dive report is customizable within the context of specific business issues and questions.
This video highlight reel brings findings to life with carefully curated video clips that illustrate key shopper behaviors and other exciting scenarios. These can be easily downloaded and embedded in presentations for internal use and for sharing insights with partners.
The Insights Workshops provides a personalized walkthrough to review underlying data, discuss findings, and deliver maximum value through a hands-on consultative approach.