VM Nugget
Unique in-store shopper perspective with latest insights from our monthly analysis of 100+ million shopping trips.

For this week

Non-fuel Trips Prop Up C-store Sales

Despite gas prices reaching record heights, the inside sales in convenience stores has held its ground. The...

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Virtual Reality vs In-store Testing

Virtual vs In-store Testing

Virtual Reality (VR) offers ease of simulating new retail concepts and can be very useful in early stages of...

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Adjacencies Matter in Selecting Test/Control Stores

The robustness of in-store concept testing depends on correctly attributing the change in performance to the...

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What are Behavior Labs?

A “lab” is a place to discover new facts and test new ideas. Behavior Labs from VideoMining (VM) are designed...

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Creating destination in Center Store as a way to respond to shrinking sales

Creating Destinations

The grocery store perimeter has evolved to become a key differentiator for retailers, helping them hold their...

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