VM Nugget
Unique in-store shopper perspective with latest insights from our monthly analysis of 100+ million shopping trips.

For this week

Non-fuel Trips Prop Up C-store Sales

Despite gas prices reaching record heights, the inside sales in convenience stores has held its ground. The...

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Non-Fuel Trips Prop Up C-store Sales

Non-fuel Trips Prop Up C-store Sales

Despite gas prices reaching record heights, the inside sales in convenience stores has held its ground. The...

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The Category Management Blind Spot without In-store Behavior Data

The Category Management Blind Spot

Despite a wide array of data and analytics employed by modern Category Management, without data on actual ...

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Self-Checkout Prevails in Grocery Stores, but Front End merchandising lags behind

Self-Checkout Prevails in Grocery Stores

In 2021, 53% of all in-store transactions in grocery stores in USA occurred through shoppers using...

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How did your Memorial Day displays perform?

How did your Memorial Day displays perform?

It is always a matter of pride to see your promotional displays in the stores during a busy holiday period...

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Virtual Reality vs In-store Testing

Virtual vs In-store Testing

Virtual Reality (VR) offers ease of simulating new retail concepts and can be very useful in early stages of...

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Adjacencies Matter in Selecting Test/Control Stores

The robustness of in-store concept testing depends on correctly attributing the change in performance to the...

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What are Behavior Labs?

A “lab” is a place to discover new facts and test new ideas. Behavior Labs from VideoMining (VM) are designed...

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Shopper Confusion Persists in RTD/Beyond Beer

Shopper Confusion Persists in RTD/Beyond Beer

Only 27% of all shoppers who engaged with RTD/Beyond Beer products in a grocery aisle ended up buying. That...

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Three ways to boost in-store sales using shopper insights

3 ways to boost in-store sales using shopper insights

1. Get closer to your (current) shoppers

More than ever, there is a need to understand your category shoppers...

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Pandemic's impact on shopper behaviors

Impact of Pandemic on Category Shopper Behaviors

The pandemic has impacted so many different aspects of our lifestyles – eating habits, attitudes to health,...

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In-Store Testing for Smart Innovation

In-Store Testing for Smart Innovation: Using in-store behavior analytics for rapid evaluation & diagnostics

Today more than ever, both CPGs and retailers are under tremendous pressure to innovate for competing or even...

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