VM Nugget
Unique in-store shopper perspective with latest insights from our monthly analysis of 100+ million shopping trips.

For this week

Non-fuel Trips Prop Up C-store Sales

Despite gas prices reaching record heights, the inside sales in convenience stores has held its ground. The...

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Gender based segmentation in shopper behavior insights

Pandemic drove more men to grocery stores, changing the in-store dynamics

During early phases of the pandemic there was significant spike in the proportion of men making grocery...

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What they say vs what they do

Why did the pollsters go wrong, twice?

A more relevant question for the patrons in the CPG Retail industry is: why 85% of the new CPG products fail?...

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30% decline in conversion rate for Pay at the Pump traffic

The decline in fuel requirements owing to quarantine and remote working has inevitably caused fuel sales to...

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43% increase in C-Store trips containing grocery items during pandemic

The C-Store channel has been uniquely impacted by the COVID-19 pandemic, as people are staying home and...

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