VideoMining Powers Landmark Study on Bank Digital Signage by Platt Retail Institute

VideoMining is pleased to announce that its partner Platt Retail Institute (PRI) completed a landmark study on the impact of Digital Signage on a Bank Branch. The study utilized VideoMining’s revolutionary Audience Measurement Platform (AMP) that automatically determines the size, behavior and demographic composition of viewers. The results of this study are published in PRI’s Working Paper entitled “Impacting the Customer Experience at a Bank Branch through a Digital Communications Network“. For more information about the Working Paper, visit: www.plattretailinstitute.org

The results of the study were formally presented on February 5, 2008 in a guest session at the Screen Expo Europe 2008 in London by Steven Keith Platt, director of the Platt Retail Institute. To download the paper, click here.