Solutions for optimizing retail strategies—across a range of roles, functions and channels.
Leading In-Store Behavior Analytics for CPG Retail
VideoMining is the leader of in-store behavior analytics for Consumer Packaged Goods (CPG) manufacturers and retailers. VideoMining’s ShopperImpact Platform utilizes a patented suite of sensing technologies to capture in-depth shopper behavior data. These previously unmeasured insights are then integrated with multiple other data sources such as transaction data, planograms, product mapping, loyalty and promotions to fuel comprehensive solutions for optimizing CPG retail.
VideoMining’s client base includes a majority of the top 50 CPG retailers and manufacturers, who gain unprecedented visibility into in-store shopper behavior enabling them to get the most value from their investments in shopper marketing, category management and brand innovation.
VideoMining has the largest patent portfolio for in‑store behavior analytics & related retail applications, with over 50 broad, fundamental patents backing our analytics platform and solutions.
We have a track record of original, groundbreaking research on quantifying and understanding human behavior, with a primary focus on shopper insights and audience measurement. Our commitment to technology leadership in automated human behavior analysis is reflected in our extensive list of patents and our ongoing research efforts in this area.
Sensing & Integration
- Multi-Camera Tracking
- Demographic Recognition
- Sensor Fusion
- Emotional Response Measurement
- Shopper Segmentation
- Transaction Data Integration
- Mobile-Video Integration
Analytics & Applications
- Shopper Response Measurement
- Consumer Decision Tree
- Category Performance Analytics
- Display Rating & Optimization
- Promotion Impact Measurement
- Trip Analytics
- Packaging Effectiveness