Tyson Foods to Co-Present with VideoMining at Shopper Insights in Action Conference
Actions speak louder than words! Technology now enables to capture the “actions” of millions of shoppers, generating an unprecedented level of insights that convey the true “voice of the shopper”. This presentation will utilize actual case studies from the annual C-Store Shopper Insights (CSI) tracking program to discuss:
- Big Data: corresponding to a powerful set of shopper metrics formalizing in-store “path-to-purchase” and “moments-of-truth”.
- Analytics: generating insights about specific shopper segments and need states, using Food Service as an example.
- Action: utilizing such objective insights to help refine retail strategies—a perspective from Tyson Foods.
About the conference
Always focused on the IN ACTION, Shopper Insights in Action 2013 is the world’s largest, most comprehensive shopper-focused event for retailers and consumer packaged goods executives who are passionate about increasing market share through shopper-centricity. With the blurring lines between the consumer and the shopper – this year’s theme focuses on the multi-channel, socially interwoven journey to purchase.
About IIR: Shopper Insights in Action (SIA)
The most comprehensive event where champion retailers, esteemed brands & industry powerhouses unite to share their breakthrough research practices and actionable case studies for turning insights into winning strategies at retail. Shopper Insights in Action(SIA) will enable your organization to develop and apply differentiating insights across the business. Determine how to harmonize and integrate both internal and external data to support key analyses and decision-making; how to drive superior analytics across the whole enterprise; how to overcome the challenges of insufficient and inaccurate data; and how to become an insight-driven organization by embedding analytics into business processes. SIA is made possible through IIR.
The Institute for International Research (IIR) is the world’s largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.