Former PepsiCo Executive Michelle Adams Joins VideoMining’s Strategic Advisory Board
VideoMining Corporation, the leading provider of in-store behavior analytics, is pleased to announce the addition of former PepsiCo executive Michelle Adams to its strategic advisory board.
Adams brings to VideoMining a wealth of experience in consumer and shopper insights from her 10 years at PepsiCo, where she most recently served as the company’s VP of Customer Strategy and Shopper Insights. During her time with PepsiCo, was responsible for the creation of the SMART Learning Center, a retailer theater that is focused on state of the art consumer and shopper research. At PepsiCo, she advocated the use of VideoMining’s in-store behavior analytics platform and led several successful initiatives across multiple retailers.
“Michelle Adams is a fantastic addition to our advisory team,” said Rajeev Sharma, VideoMining’s Founder and CEO. “She is a recognized thought-leader in our industry, and her influence will be key to helping us to communicate the value of our insights on in-store behavior to manufacturers and retailers.”
Adams is well respected in the field of in-store behavior analytics, having served as a Board Member for POPAI, the at-retail marketing trade association, serving as Co-Vice Chair and Co-Chair of their research sub-committee. She has a Ph.D. in Political Economy from University of Texas at Dallas, and has served as an adjunct professor for the University of Texas at Dallas (UTD) and SMU for 15 years.