Highlights from the Value/Dollar Shopper Insights (VSI) Study
In case you missed it, earlier today we announced the release of findings from our Value/Dollar Shopper Insights study of 2,500 nationwide shoppers. Jeff Friedlaender, our President of Shopper Research, will checking in with a blog post soon on the study, which should get into some great detail on what it means for both manufacturers and retailers.
In the meantime, make sure to check out our VSI at a Glance infographic featuring some highlights from the study. It’s just a taste of what the full report has to offer, but there are some incredibly interesting facts in here, including information on channel growth and loyalty, as well as specific shopper behaviors.