Are you putting the shopper in the center of your category management process?
Learn how new technologies for capturing in-store behavior provide unprecedented visibility into the shopping process, enabling powerful analytics for next generation of Category Management. From assessing the role of a category in total store/aisle context, to enhancing scorecards for category reviews, to rapidly evaluating strategies/tactics for improving category performance, see real-world examples of how the new shopper analytics has been successfully utilized by both retailers and manufacturers.
Join Alan Tobin of The Hershey Company and Rajeev Sharma of VideoMining in this webinar to learn real-world applications of shopper analytics to enable the next generation of Category Management.
Please fill out the form below to watch the CMA Webinar with VideoMining & The Hershey Company: