There are Roughly 2.5 million grocery displays at any given time…how many are performing to their potential?
Assuming manufacturers are charged $300 per store for the right to set up a display—that equates to about $700 million each week to run displays in grocery stores. Despite that level of spending, the industry has limited insight into how the different elements of a display influence its performance—relying largely on anecdotal evidence, historical practices and folklore.
New technology is now available to accurately measure the real behavior of real shoppers. This enables the optimization of displays in grocery stores, c-stores and any retail environment.
To learn more about these new techniques, please fill out the form below to watch the VideoMining LEAD Marketing Conference Webinar: