With omnichannel competitive pressures, can you afford to exclude shopper behavior from your category management process?

With the current focus on developing next-gen Category Management and shopper-centric retailing, it’s more important than ever to have a solid understanding of category-specific shopping behavior. New technologies are creating a direct feedback mechanism for category shoppers – are you listening? Ongoing access to new in-store behavior data and analytics, can transform brick-and-mortar retailing and help you compete in the omnichannel world.

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