How Strong is Your Brand at the Shelf?
May 10, 2016
The way shoppers interact with a brand in-store provides strong clues on brand loyalty and the competitive landscape of a category. With new at-shelf behavior analytics technology it is now possible to detect if brand purchase decisions are made at-shelf or prior to reaching the shelf.
Using this new visibility into shopping behavior, we can define and compute indices such as “brand stability” and “at-shelf win rate”. In this session from the May 2016 virtual LEAD Marketing Conference, VideoMining CEO Rajeev Sharma discusses how these exciting new metrics can be used by brand marketers to directly measure and optimize the impact of their marketing efforts.