VideoMining to Present Brand Stability Tracking at Spring virtual LEAD Conference
VideoMining will be hosting a discussion on “How Strong Is Your Brand at the Shelf? Tracking At-Shelf Brand Stability”, at the Spring virtual LEAD Conference (11:40 a.m. E.T. on Wednesday, May 4, 2016).
The way shoppers interact with a brand in-store provides strong clues on brand loyalty and the competitive landscape of a category. With new at-shelf behavior analytics technology it is now possible to detect if brand purchase decisions are made at-shelf or prior to reaching the shelf.
Using this new visibility into shopping behavior, we can define and compute indices such as “brand stability” and “at-shelf win rate”. We discuss how these exciting new metrics can be used by brand marketers to directly measure and optimize the impact of their marketing efforts.
About the LEAD Marketing Conference
The Ninth LEAD Marketing Conference is produced by CPGmatters and the Shopper Technology Institute.
Seven different sessions covering all aspects of LEAD: Loyalty, Engagement, Analytics, and Digital Applications will be presented between 10:00 a.m. and 3:45 p.m. ET on Wednesday, May 4, 2016.
Register for LEAD: https://cc.readytalk.com/r/atu2si2p52k2&eom