VideoMining Launches National Grocery Shopper Insights (GSI-1) Program
VideoMining Corporation, the leading provider of in-store intelligence for retailers and consumer packaged goods (CPG) manufacturers, announced the launch of a syndicated National program called Grocery Shopper Insights (GSI-1). The announcement was made here at the annual Food Marketing Institute (FMI) Midwinter Executive Conference, attended by top executives from the Supermarket and CPG industry.
The GSI-1 program will deploy VideoMining’s breakthrough in-store measurement and analytics technology in a carefully selected sample of stores in 15 US markets to analyze over 25 million grocery trips this year. The large behavioral data set, integrated with transaction data and attitudinal surveys will provide unprecedented visibility into the path-to-purchase of grocery shoppers and factors that impact purchase decisions.
The overall objective of the program is to help each participant gain direct feedback on precisely where to focus their efforts for improving shopper engagement and conversion for each grocery trip type and for each shopper segment. The program will have several components, each aimed at optimizing different elements of the grocery channel, including – Center of Store Merchandising Optimization (COSMO), End-Cap Optimization (ECO), Aisle/Category Optimization (ACO), and Front-End Optimization (FEO).
“We are delighted with this opportunity to bring the true voice of the shopper to grocery retailing,” said David Haubert, Vice President of Business Development at VideoMining and former Director of Manufacturer Collaboration at Safeway. “We fill a major industry void by providing a scalable platform to measure shopper responses to each merchandising and marketing vehicle, so retailers and manufacturers can collaborate to meet shopper needs.”
“Our prior work has demonstrated that grocery stores may be quite successful in engaging shoppers at different points of the trip, but not necessarily in converting them,” said Dr. Rajeev Sharma, Founder & CEO of VideoMining, “This program will focus on understanding purchase barriers and ways to effectively overcome those barriers, so grocery stores can become more productive.”
The grocery program will benefit from VideoMining’s experience with a successful ongoing syndicated program in the Convenience channel as well as retailer-specific in-store learning and testing programs with several major retailers.
About VideoMining Corporation
VideoMining Corporation is the leading provider of in-store intelligence for shopper marketing. The company’s actionable insights help retailers and consumer product manufacturers optimize their marketing and merchandising strategies. These insights are based on the company’s breakthrough in-store measurement technology that automatically converts video into precise, statistical data on the shopping process. For more information:www.VideoMining.com
Mr. John Karolefski