VideoMining Launches CSI Tracker Program for C-Store Retailers
Continuous tracking of key metrics and a suite of analytics provides a powerful solution for understanding, engaging and converting shoppers to improve performance
STATE COLLEGE, Pa., July 17, 2018 – VideoMining Corporation, the leader of in-store behavior analytics for CPG retail, announced the launch of its new C-Store ShopperImpact (CSI) Tracker program with a range of analytics solutions created specifically for c-store retailers.
The latest offering builds on VideoMining’s highly successful program, the annual CSI MegaStudy, to create a solution tailored to the unique needs of c-store operators. The ongoing tracking program provides a suite of insights that benchmark performance along key parameters to help participating retailers compete in the dynamic c-store channel.
“Our CSI MegaStudy program revealed that there are strong opportunities for c-store retailers to improve performance by better understanding and targeting their shoppers,” explained Rajeev Sharma, Founder and CEO of VideoMining. “The CSI Tracker is designed to meet that need and to provide retailers with continuous feedback on their marketing, merchandising and store innovation efforts to help them succeed in this competitive industry.”
The convenience channel is among the most innovative in all of retail, with rapid change creating many new challenges and opportunities for c-store retailers. Specifically, investments in foodservice, ever-growing assortments and innovations to increase pump-to-store conversion have made the need for understanding shoppers even more critical.
VideoMining’s CSI MegaStudy program, which has been growing in scope for nearly a decade, has become the industry standard for developing foundational insights and best practices for store design, merchandising and shopper marketing. Yielding a wide range of available reports and opportunities for custom studies, the MegaStudy analyzes the behaviors of tens of millions of shoppers each year.
The CSI Tracker expands on the CSI MegaStudy by enabling year-round measurement of purchase behavior and trip dynamics for individual retailers, including benchmarking against the appropriate competitive set of stores based on store types and geography. There are options for retailers to participate in the CSI Tracker program at no cost, with additional low cost options available to add on VideoMining’s full suite of advanced in‑store behavior analytics.
The solutions enabled by the CSI Tracker are delivered through a customizable online portal to provide easy access to tailored modules for:
- Optimizing store design and space utilization
- Improving pump-to-store conversion
- Innovating shopper marketing and merchandising
- Maximizing the most loyal shoppers
- Tailoring offerings to key segments like Millennials and Hispanic shoppers
- Providing a framework to test and refine new ideas
“We have been working closely with our retailer clients to fine-tune our new offering and to provide them easy ways to get started without upfront investments,” said Sharma. “Whether you are a small chain of 20 stores or a large chain operator, the ShopperImpact program provides rapid ROI by helping you align with your core shoppers and attracting new ones.”
VideoMining is the leader of in-store behavior analytics for Consumer Packaged Goods (CPG) manufacturers and retailers. VideoMining’s deep analytics platform utilizes a patented suite of sensing technologies to capture in-depth shopper behavior data. These previously unmeasured insights are then integrated with multiple other data sources such as transactions, planograms, product mapping, loyalty and promotions to fuel comprehensive solutions for optimizing CPG Retail.
VideoMining’s client base includes a majority of the top 50 CPG retailers and manufacturers who gain unprecedented visibility into in-store shopper behavior, enabling them to get the most value from their investments in shopper marketing, category management and brand innovation.
For more information about the new ShopperImpact Tracker program for c-store retailers or other shopper analytics solutions for CPG manufacturers and retailers, contact Justin Mosgrober at email@example.com or 800.898.9950.