VideoMining Awarded Patent For Measuring Packaging Effectiveness

VideoMining Corporation announced that the U.S. Patent and Trademark Office (USPTO) awarded a patent to the company for measuring the effectiveness of product packaging to attract, engage and influence purchase decisions of shoppers in a retail store.

The invention enables quantitative analysis of the behavioral and emotional responses to different packaging concepts. The use of video analytics software allows the capture of “natural” behavior of a very large sample of shoppers relative to product packaging in actual stores.

“The precise response data from shoppers in a real-world setting offers a compelling platform for testing new packaging concepts before it is rolled out,” said Priya Baboo, President of Client Solutions at VideoMining. “The solution is immediately available in our national store panel across multiple channels so the tests can be rapidly implemented in cooperation with participating retailers.”

Dr. Rajeev Sharma, Founder & CEO of VideoMining, added, “Packaging plays an important role in the shopper’s decision process. Quantifying that role for a brand would help in optimizing its shelf impact.”

Dr. Namsoon Jung, President of VideoMining Lab, the R&D division of VideoMining Corporation, said, “We are very pleased with the latest addition to our Retail Analytics patent portfolio since it expands the breadth of our solutions for shopper marketing intelligence.”