VideoMining Announces New Grocery Shopper Trends Report
Report uncovers insights from the changing in-store behavior in grocery stores over the past seven years
STATE COLLEGE, Pa., December 6, 2018 – VideoMining Corporation, the market leader of in-store behavior analytics for CPG retail, is excited to announce its latest offering, the Grocery In-Store Trends (GIST) Report.
The goal of the GIST Report is to provide a perspective on the changing face of today’s Grocery shoppers through their observed behavior in real stores over the past seven years. As consumer preferences continue to evolve rapidly, it is crucial to understand the trends that are shaping the future of retail. The GIST Report utilizes the unprecedented visibility into shopper behavior enabled by VideoMining’s annual MegaStudy program to identify and quantify trends in shopper behavior, including areas such as time in store, shopper sequences, department paths-to-purchase, conversion rates, traffic patterns, time and space productivity, trip types, demographics and much more.
“We are very excited to share the new report on in-store behavior trends in Grocery,” stated Rajeev Sharma, Founder & CEO of VideoMining. “With fact-based insights from the changes over the past few years, CPGs will be able to better predict and adapt their strategies for the evolving Grocery landscape.”
For example, total time spent in grocery stores has declined since 2012 while the time spent shopping in the Center Store has actually increased. Contrary to common wisdom, men and women now account for equal numbers of Grocery shopping trips. Millennials are over-indexing in trips focused on Center Store. All these points exemplify the different types of shopping trips by different shopper segments, and the GIST Report dives deeper into these changes and their implications on overall behavior and interactions with various categories around the store.
The GIST Report is part of VideoMining’s annual Grocery ShopperImpact (GSI) MegaStudy, the decade-long industry-standard channel tracking program. The GSI MegaStudy utilizes a representative nationwide panel of grocery stores to generate big data on millions of grocery shopping trips each year.
VideoMining is the market leader of in-store behavior analytics for Consumer Packaged Goods (CPG) manufacturers and retailers. VideoMining’s deep analytics platform utilizes a patented suite of sensing technologies to capture in-depth shopper behavior data. These previously unmeasured insights are then integrated with multiple other data sources such as transactions, planograms, product mapping, loyalty and promotions to fuel comprehensive solutions for optimizing shopper experience and sales performance.
VideoMining’s client base includes a majority of the top 50 CPG retailers and manufacturers who gain unprecedented visibility into in-store shopper behavior, enabling them to get the most value from their investments in shopper marketing, category management, store design and brand innovation.