VideoMining Announces Major Initiative for Display Optimization in Grocery

VideoMining Corporation, the leading provider of in-store behavior analytics, has announced the launch of the 2014 edition of the Grocery Shopper Insights (GSI) Display Deep Dive, a nationwide look at shopper responses to displays in grocery stores.

The GSI Display Deep Dive will be part of this year’s GSI MegaStudy, an annual snapshot of the in-store shopper behaviors of millions of shoppers nationwide. The Display Deep Dive will consist of two reports focusing on the behaviors of shoppers as they relate to one of two types of displays: Endcaps and Secondary Displays. Collectively, the reports will provide insights that allow users to make smarter decisions on display placement and design, and maximize their marketing budgets.

This marks the second version of the Display Deep Dive report, initially launched in 2012. The previous report looked at key aspects of in-store behavior, such as exposure, engagement, and buyer conversion. It examined some of the key factors that influenced them in stores, including placement, types of displays, and category selection. Among its many insights, the report found that an average endcap receives exposure roughly twice that of a typical in-aisle location, and that back-of-the-store endcaps actually generate 34% more buying activity than front endcaps.

“The GSI Display Deep Dive is a key part of our Grocery program,” says Rajeev Sharma, Founder and CEO of VideoMining. “Marketers spent billions annually to get shoppers to buy their products. But without a good understanding of what works and what doesn’t in real stores, they are potentially throwing away their money.”

VideoMining’s display research was featured recently in the Category Management Association article, “Revolutionary In-store Insights: Endcap Displays and the Shopper.” In the article, VideoMining’s Display Deep Dive was referred to as “the most comprehensive overview of the complex mosaic that is the weekly sales or merchandising plan at retail.”

As with the overall GSI MegaStudy, the Display Deep Dive achieves its massive scale by using VideoMining’s patented video measurement technology to track and measure shopper behaviors unobtrusively and anonymously across dozens of stores at the same time and provide industry-wide measures of performance in 250+ individual categories.

“We listened to our retail and manufacturing partners, and expanded the level of information available in this year’s report,” notes Sharma. “The Display Deep Dive is designed to be a playbook for anyone who is interested in getting more from their promotional dollar.”

The 2014 GSI Deep Dive is expected to launch in October, with a multi-week collection period. Findings and reports from the study will be available in early 2015.

For more information on the GSI Display Deep Dive reports or the GSI MegaStudy, contact VideoMining through this website, at info@videomining.com, or (800) 898-9950. In addition, for more facts from our previous display research, consult our Grocery Display infographic.