Frito-Lay to Co-present with VideoMining at LEAD Marketing Conference

Focusing on the “shopper” in your shopper marketing strategy requires a greater understanding of their constantly changing needs and preferences. This talk will discuss leveraging the in-store measurement both to continuously understand shopper needs, and to test and refine strategies that match those needs. A clear focus on the “shopper” will not only facilitate continuous innovation at retail but also enhance category leadership with strategic retail partners.