7-Eleven, AM/PM, Circle K, Sheetz and Cumberland Farms join VideoMining Research Panel
VideoMining Corporation, the leading provider of in-store intelligence for retailers and consumer product manufacturers, has announced the launch of its next syndicated program called C-Store Shopper Insights (CSI-2). The study will be conducted in cooperation with five leading convenience store retailers: 7-Eleven, AM/PM, Circle K, Sheetz and Cumberland Farms.
The goal of the landmark national study is to develop an in-depth understanding of the shopping process in convenience stores and to uncover innovative opportunities to improve performance. The research will help consumer product manufacturers and retailers evolve their marketing and merchandising programs to match the needs of C-store shoppers.
The syndicated program will rely on VideoMining’s breakthrough in-store measurement and analytics technology to quantitatively analyze several million convenience shopping trips in 60 stores across 11 major U.S. markets. This comprehensive program follows a successful convenience store study conducted nationwide by VideoMining in 2008.
“We are delighted to partner with some of most innovate convenience retailers and manufacturers,” said David Haubert, who recently left Safeway to become Vice President of Business Development at VideoMining. “It demonstrates the strong interest in the industry for understanding and improving the retail shopping experience.”
Dr. Rajeev Sharma, Founder & CEO of VideoMining, said, “The C-store channel offers strong opportunities for growth for consumer product manufacturers. This program has been designed to help realize this growth potential by improving the connection with convenience shoppers through a deeper understanding of their needs.”
Besides offering an extensive list of “deep dive” syndicated reports for all product categories, the program will offer an opportunity for ongoing custom testing, research and trend analysis in cooperation with the participating retailers.
About VideoMining Corporation
VideoMining Corporation is the leading provider of in-store intelligence for shopper marketing. The company’s actionable insights help retailers and consumer product manufacturers optimize their marketing and merchandising strategies. These insights are based on the company’s breakthrough in-store measurement technology that automatically converts video into precise, statistical data on the shopping process.
Mr. John Karolefski