Your Most Important Foodservice Customer – A reality check on who’s driving foodservice sales

May 5, 2016
Oakbrook Terrace, Ill.

VideoMining was recently featured on CSP Daily News with information presented at the CSP/Winsight C-Store Foodservice Forum. Below is an excerpt from the article:

Get out your groans and grumbles now: The consumer group convenience-store retailers should be indulging most are millennials.

And you should care about them not just because there are so many, but because they are already trusting, frequent c-store foodservice consumers—far more so than their elders.

Nearly seven out of 10 millennials agree that c-stores are just as capable as restaurants in offering fresh food and beverages, compared to 56% of the overall population, according to Technomic. Sixty percent of millennials report visiting fast-food restaurants less often as they purchase more food at convenience stores, compared to 49% of all consumers.

They also overindex in every foodservice category in terms of sales, according to VideoMining. They have a bakery purchase index of 197, hot beverages 159, fountain 152, prepackaged food 152 and 169 at the roller grill.

Technomic’s data further corroborates millennials’ preference toward the roller grill, with 54% stating they’re likely to visit a c-store for foodservice if it has a roller grill. Compare that to the total population at 42%.

“Without spending another hour on just that, keep in tune with millennials,” said Rajeev Sharma, chief analytics officer, founder and chairman of VideoMining, State College, Pa., during his presentation at the recent CSP/Winsight C-Store Foodservice Forum.

Read the full article here.