VideoMining Insights fuel Dr Pepper Snapple Group’s innovation for driving beverage-customer traffic in C-Stores
October 25, 2016
CSP News article by Dr Pepper Snapple Group highlights innovative ideas to drive beverage customer traffic and the need to embrace variety in the cold vault section of C-Stores. DPSG utilized VideoMining’s in-store behavior analytics to better measure and understand beverage shopper trips in C-Stores and leverages insights to drive innovation in cold vault layout with the goal of improving sales for noncola CSDs.
Read the full story at CSP Daily News.