VideoMining Announces 10th Annual C-Store ShopperImpact MegaStudy
Latest edition of c-store MegaStudy brings new retailers, updated tools
VideoMining, the leader of in-store behavior analytics for consumer packaged goods (CPG) retailers and manufacturers, announces the 10th Annual C-Store ShopperImpact (CSI) MegaStudy, which boasts an expanded retailer panel along with updates to the ShopperImpact platform.
The C-Store ShopperImpact MegaStudy is the only channel-wide program for in-store behavior insights. This industry-standard program represents the best opportunity to bridge the information gap between online and brick-and-mortar shopping, giving clients a competitive advantage in today’s omnichannel retail world.
The expanded CSI panel now tracks over 100 million c-store shopping trips each year. Using a blend of proprietary video tracking, mobile sensing and transaction data, the ShopperImpact platform generates big data from a representative sample of c-stores across geographical regions and store types.
In addition to the expansion of the panel, the updated ShopperImpact platform now enables instant access to year-over-year tracking of critical metrics. “The best way to learn from shoppers is to measure shopper behavior directly and unobtrusively, then track how their behavior changes over time,” stated Rajeev Sharma, Founder & CEO of VideoMining. “With our long-term commitment to tracking shopper behavior trends, VideoMining is able to offer more value to our clients.”
From the rise in importance of foodservice to changing store concepts and demographic shifts, the c-store industry is rapidly changing and growing. In order to form long-term strategies that respond to this fast-changing retail environment, forward-thinking brands must commit to innovation driven by the latest, freshest data-backed insights. The best way to do this is by directly measuring and understanding how these factors affect the behavior of real shoppers in real stores.
Both participating manufacturers and retailers have used the CSI MegaStudy program to grow their c-store business by evolving differentiated strategies, intelligent testing and continuous tracking of key metrics. Manufacturers have been able to make fact-based decisions to improve their own c-store performance while also investing in the success of their retail partners. Several case studies have been presented at industry events illustrating how brands have found success using insights from the CSI MegaStudy.
To best help address clients’ business needs, VideoMining offers customizable subscription package options. Standard C-Store ShopperImpact packages include:
- Insights Report
The story behind the insights. A concise blend of highlighted learnings, interpretation and recommendations presents insights in the context of specific business issues and questions.
- Insights Reel
This video highlight reel brings findings to life with select clips that illustrate key behaviors and other interesting scenarios.
- Insights Workshop
Sharing key insights and recommendations interactively with key stakeholders to evolve an actionable plan in the context of overall retail strategy.
- Insights Builder
Easy to use online tools to interactively explore and visualize data to uncover actionable insights and answer specific questions.
- Special Subscriber Discounts on Custom and Testing Projects
VideoMining’s unrivaled store panel provides access to the ideal environment to measure shopper responses new innovations in marketing, merchandising, store layout, and more.
VideoMining is the leader of in-store behavior analytics for Consumer Packaged Goods (CPG) manufacturers and retailers. VideoMining’s deep analytics platform utilizes a patented suite of sensing technologies to capture in-depth shopper behavior data. These previously unmeasured insights are then integrated with multiple other data sources such as transaction, planograms, product mapping, loyalty and promotions to fuel comprehensive solutions for optimizing CPG Retail.
VideoMining’s client base includes a majority of the top 50 CPG retailers and manufacturers, who gain unprecedented visibility into in-store shopper behavior enabling them to get the most value from their investments in Shopper Marketing, Category Management and Brand Innovation.