Supermarket News: “Changing gender roles may be the ‘Pink Tax’s’ downfall, study finds”

April 24, 2017

Supermarket News relates the implications of changing shopper demographics as reported in the VideoMining Grocery ShopperImpact Megastudy to the pricing and marketing of certain products. As the article states:

Last year, U.S. News & World Report found that personal care products geared specifically toward woman cost 13% more than ones aimed at their male counterparts. In many cases, these products do not truly provide a different experience for female users than the male options would; however, they are marketed as more feminine and thus viewed by some shoppers as a specialty product.

Going forward, brands may need to examine their marketing and pricing as an increasingly gender-neutral audience populates CPG-stocked aisles.

Read the full article here.