PG Web Extra Focuses on Category Management Association Study
In an April PG Web Extra, Progressive Grocer presents excerpts from a recent Category Management Association Study conducted by VideoMining. The article details how, “The retailers themselves have lacked a holistic understanding of the relative effectiveness of specific merchandising techniques on the overall shopping experience and, most importantly, the effect on market basket size,” and highlights the need for the granular understanding of in-store shopper behavior. The piece goes on to present key findings from VideoMining’s most recent yearly Grocery MegaStudy™ and discusses how those insights are meeting the need for that deeper level of understanding.
Access the PG Web Extra by clicking here