The Economist: “How retailers are watching shoppers’ emotions”
June 8, 2017
The latest print edition of The Economist features an article about how retailers and consumer goods manufacturers are utilizing video and other sensing technology to track shoppers’ emotions and body language during a shopping trip. Included is a quote from VideoMining’s Jeff Hershey about how shoppers tend to “edit” verbal responses to market research interviews to make themselves appear rational, when in reality purchases are driven by subconscious emotions. Read the full article here.