CSP Magazine Features VideoMining Heatmaps and Insights
In the October 2018 issue of CSP Magazine, Greg Lindenberg examines the results of the latest VideoMining C-Store ShopperImpact (CSI) MegaStudy, including interviews with retail clients. The article contains example insights as well as an examination on the effectiveness of queue fixtures and displays in c-stores, a key part of this year’s study.
Snappy’s executives didn’t know what they didn’t know. After doing some research about demographics and store traffic, they had more questions than answers: How much time do shoppers spend in c-stores? What are the demographics of c-store shoppers? What areas of our store are being underused? How do we get more fuel buyers to make a purchase inside the store?